20 Year History in 4 Homepages

How time flies! Sometimes it’s only birthdays when you look back and reminisce. As it’s 20 years since we started building websites, I thought it would be good to do just that with the help of WayBack Machine.

My Dad created Strategy Plus helping big businesses venture in to new markets back in the 90’s. Businesses like Knight Frank needed websites in foreign languages for new offices in places such as Prague. My Dad went on the hunt to find somebody called a web developer. This is how Cristian joined the business and started to build websites in 1997!


This was arguably the biggest year for Strategy Plus as I gradated from University and joined the family business!

Take a look at the first SP homepage I could find dated back to 2001. Unlike today’s websites, this homepage had a couple of flash files with moving images. This was all pretty advanced back then and I still like the simplicity of it.

Strategy Plus Homepage Web Design 2001 Continue reading

Special Entertainment Operator – The Intern’s Diary

Decorative circus magic fairy wand and clown trick design vintage icons set doodle color sketch vector illustration

Dear readers, it is week 8 of my internship and this week I had the title of Special Entertainment Operator! At least that that’s what I think SEO stands for… Dan if you’re reading this I’m joking! It actually means Search Engine Optimisation, which in English means getting organic (or unpaid) visibility for a website on any given search engine. In simple English it essentially means trying to get on the first page of Google. I know what you’re thinking: Special Entertainment Operator does sound cooler, but oh well we’ll settle for what it actually is. Continue reading

Art Deco Week – The Intern’s Diary

This is week 7 in the office and I spent some of it working on a client specialising in the Art Deco era (Great Gatsby would be proud!). This means I have researched many Art Deco- inspired blogs and businesses and got to admire their beautiful retro pieces through a modern lens. It was definitely interesting to research competitors, getting inspiration and ideas for Art Deco content to go on the blog #creative!

Continue reading

Wedding Week – The Intern’s Diary

This is week six of my internship and it has only been the three of us in the office since Natasha was having fun in Berlin! It has been a pretty quiet week; I followed Dan to a meeting, wrote a blog (a part from this one!) and did some work for a client’s promotional offer.

Continue reading

Facebook Advertising

The Do’s and Don’ts of Facebook Advertising

As mentioned in our previous post, there are benefits and drawbacks of using paid and organic advertising. One of the platforms that is used extensively for advertising is Facebook. So we decided to delve a little deeper to see what you should and shouldn’t be doing when using Facebook advertising.

Continue reading


Mr and Mrs Fluffy – The Intern’s Diary

The fluffy office dog, Bear, is back and he has brought his girlfriend, Doris, with him. The office is now officially both an internet heaven and cuddle palace! As the office’s intern, I have learned many things this week. The most important of all was how to multitask; pet the dogs with one hand and type with the other.  Continue reading

paid advertising

Paid Advertising vs Organic Advertising

With the rise of technology and the growth of the digital market, businesses of all kinds are gravitating to the Internet to promote their brands. There are two ways to do this; paid and organic advertising. But what are the differences between them and which one is better?

Continue reading