The Email Marketing Tools to Solve All Your Problems

So, you’ve implemented email marketing into your marketing plan but there’s something that feels a little… well, off. Maybe you’re struggling to obtain subscribers, or you have too many lists, or maybe you’re not getting enough click-throughs. Whatever the issue, we have some great email marketing tool suggestions below that will be sure to solve them!

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SEO Free Tools

Federica’s Top 5 SEO Tools

You have read endless articles about the importance of SEO and you are ready to do whatever it takes to optimise your search engine!
GREAT!!!
Now: where do you start?
Before any major change, it is important to have a set of tools at your disposal. SEO is no different. There is a wide variety of free tools at your disposal that you can use, here are some of our favourite ones: Continue reading

Website Tools you need to succeed

Get more out of your website with these 3 tools!

Congrats! You have a website, you may have had it for some time and yet you’re still not sure if it’s working as well as it could. You might even know that that there’s thousands of visits but very little leads. Or maybe you used to get leads but have slowly decreased  over time.

I know there may be a thousand reasons as to why your website is performing the way it is. This article is to give you three tools to help you understand if there is an issue, what is the issue and even if your website isn’t converting visitors into leads and how to chase after them even after they left your site. Continue reading

Birmingham Jewellery Quarter

The handover | The Intern’s Diary

Now that Feds is an official full time member of the team, Strategy Plus could use another intern. And here I am! From now on I will keep you updated about my daily challenges and achievements.

About me

I’m Anna and I study Business Administration in Germany. You might ask yourself how I ended up in Birmingham working at Strategy Plus. Well, a year ago I realised that I want to study abroad and so I applied for ERASMUS and was offered a spot in Coventry University. I packed my suitcase (and a huge parcel) and left. Since Coventry is a student city, I had a lot of fun and had the best time ever. Aside to the fun I got my head down and studied hard!

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Social Media Tools

The Top 5 Social Media Tools You Need to be Using!

If you are a business that wants to get serious about social media then there are a number of tools you can use to help you schedule and manage the process. We have listed the top 5 social media tools that we think you should be using. We believe these tools can take your social media strategy from OK to slay!

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A outline of business handshake

The Final Countdown | The Intern’s Diary

 

This is the final countdown (background music playing) as It is my third month at Strategy Plus!! My internship is officially over and I’m about to leave the premises and hand over the keys… JOKING! Starting from the 3rd of April I will be an official member of staff (clap for me), I am super excited about being part of the team for the long run and couldn’t be happier. Continue reading

Facebook’s Stories Update

If you’ve been on the Facebook app recently you may have noticed the latest way you can share your life on the social platform, and it’s something you’ll have seen, and possibly used, before.

Facebook Stories is the most recent feature to roll out on the company’s main app. It’s a familiar concept and has been used on other Facebook-owned services such as Instagram, Messenger and WhatsApp (although WhatsApp has now brought back its original status feature).

The social platform’s newest addition, although recognisable, will look different, and we’re sharing what you need to know before trying it out.

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Instagram Business Profile

Instagram Business Profile – Don’t be fooled by Facebook’s masterplan

Back in 2012, Facebook paid $1 billion for Instagram and it’s 50 million users. However, it certainly didn’t pay for its bank balance which showed a loss of $2.7m that year. Facebook is by far the most successful Social Media platform financially with a tripling of its first quarter profits back in 2016 to $1.51 billion. Yet Twitter is still to make a profit.

The reason for this is Facebook’s launch of business pages, a way or luring businesses into creating special pages with greater functionality and insights. However by doing this, they can then affect the organic reach of their posts by changing the algorithm specifically for them. As a result, business posts are far less likely to be seen by their own fans/followers without paying to have the posts boosted.

So, what does this mean for businesses on Instagram as Facebook looks to make money from it? No prizes for guessing……the launch of Instagram Business Profiles in the middle of 2016, that’s what. Continue reading