Would you give your personal details to a complete stranger?
Just think about that for a minute. Trust is the foundation of any relationship. If your website doesn’t give assurance in terms of how seriously you take the security of your client’s personal data, then the chances are it will have a negative impact on your business.
But don’t take my word for it. The 2015 TRUSTe Consumer Confidence Index confirms my thoughts. There was a significant rise in internet users worried about their privacy when on the net. A huge 92% of internet users are worried about their privacy. The driver of this is a fear of companies collecting personal data to share with other companies (48%), online security threats (35%), and government surveillance (21%).
What does this mean for your business?
What can you do?
If building your business is important to you, if reputation is important to you, and you want to build trust and confidence in your clients, then get in touch with jgobran@i-Secured.co.uk.