So, you’ve implemented email marketing into your marketing plan but there’s something that feels a little… well, off. Maybe you’re struggling to obtain subscribers, or you have too many lists, or maybe you’re not getting enough click-throughs. Whatever the issue, we have some great email marketing tool suggestions below that will be sure to solve them!
Coming up with ideas to obtain lists from prospects can be daunting. It’s possible to run competitions that require an email address in order to be entered into the draw which can be done with Rafflecopter. However, there is an easier way to obtain email lists and that comes into the form of eGrabber.
eGrabber is described as the leader in automated list building tools for B2B sales & recruiting. The automation tools enable anyone to quickly find and append missing fields; build, update, merge and segment B2B prospect lists; and it’s so easy that you don’t have to an expert to navigate it!
With Hubspot Marketing Free, you’ll be able to know everything you need to know about a lead once they’ve shared their email. Where they work and what pages they are visiting, and all of it will be real time.
Meaning, when they check your price packages, you’ll be ready to follow up right away.
Having not long introduced Facebook ad campaigns to the popular email marketing platform, MailChimp makes creating and sending emails fun!
With the option to segment and group existing lists, you’ll be able to send out the right type of content to the right people, ultimately creating more click-throughs to your website. Segmenting allows you target, say, a online discount to subscribers inside a particular radius anywhere in the world. It’s likely you’ll want to target your most engaged/loyal subscribers and customers with special offers as thanks, and you can do that. If you’re business sends out ‘welcome’ emails, subscribers can be segmented by date so only new subscribers will receive that particular email automatically.
If there’s one piece of advice I can give, start trying one of these out, play around and you’ll be a master at it in no time. Once that’s done, move on to the next!