Search Engine Optimisation (SEO) is the act of analysing and editing your website to increase your ranking on search engines. But have you wondered why this is beneficial to your business? How does an SEO strategy make your website more powerful? Below, we have listed five reasons why we think SEO is beneficial.
Many businesses will want to see their Return on Investment (ROI) and SEO is able to provide just that. It is able to give trackable and quantifiable results. This would include being able to show the results of your efforts in search engine position reports, site statistics and visitor conversion rates. They would show the increase in rankings, traffic, and even conversions.
One of the attributes of SEO is making a site’s architecture and links easier to find and navigate. Which makes also makes it easier for search engines to crawl and find your pages and make the site user-friendly.
The main benefit of having an SEO strategy in place is to get your website to the top position on the search engine result pages. This is mainly due to the fact that these positions receive the highest amounts of impressions, clicks, and traffic in general.
As traffic increases on a site, the more likely users are to become familiar with their brand. As users become more aware of the brand, they begin to trust it and associate it with certain keywords because of SEO.
SEO not only allows for more traffic to be directed to your site, but it is a cost-effective marketing strategy. This is because it targets consumers that may already be looking for your product. Especially when you compare it to outbound traditional strategies, such as cold-calling.
Still wondering whether to get your site is SEO-friendly or are wondering how to build an SEO strategy? We could help with a free online marketing audit, SEO services or bespoke quote for your business.