Strategy Plus coined the phrase Globalisation/Localisation in the 90s to apply to multi-national trading Companies on the Internet.
It enables a Company to:
Maintain Corporate Integrity of Brand wherever it trades
Facilitate dedicated Local knowledge in the Localised sections of its Web Site.
Allows perceived promotion of its products/services both Internationally and Domestically.
Facilitates the promotion of its localised Distribution Points, Distributors, Agent Support, Location of Retail outlets/Regional offices and operating times, Contact details
Ensures that the site is accessible in the Client's own language and that the appropriate site sections are in the language of the target country with information relevant to the target country.
For more detailed information based on your own business needs please go to our Consultancy Enquiry Form - click here.