Inbound Marketing - Our Methodology

The world has changed, along with buying habits, rather than waiting for expensive advertising for inspiration your customers will consume desired content as and when they want it. Whether it's via social media or Google, your customers will already be 50% of the way through the buying process before they speak to you.

Therefore a web site on its own can be unseen by your target audience and bring little, if any, business.

A website that has a good idea of it's target market in mind, as well as being promoted in a multitude of ways, is one which will pay for itself time and time again.

We work with our clients using the following 5 step methodology:

1. Listen

Research your buyer personas (target audience) until you understand their needs, interests, concerns and how they consume their content. Benchmark yourself against your competition so you can see where you should be positioning your business in the market place.

2. Create

Good quality, specific and relevant content is at the heart of Inbound Marketing. Not only will it help your SEO but will provide ammunition for your email and social media marketing. Whether it's blog articles or infographics, we can help create the content that will attract your ideal customer.

3. Engage

Once you have the attention of your buyer personas, you always need to engage them. Keeping them entertained and interested is no easy feat, yet through strategic constant communication through Social Media and Emails, we will be able to nurture these initial contacts into deeper relationships.

4. Transform

Once the buyer persona is in the final stage of the buying process (decision making) and ready to buy, we will ensure the right content and call to actions are in the right places at the right time, whether it's your website, emails or social media.

5. Grow

Once you have secured the customer it's important to turn them into a brand advocate, promoting you on your behalf with the use of social media. Not only this but we will use emails and social media to stay communicate with your customers and ensure a better retention rate.

We have all the skills, expertise and experience in house to help with all aspects of your Inbound Marketing campaign.

For more information please Call 0121 638 0457
If you are seriously interested in procuring in-depth Online Marketing Agency, specialising in Inbound Marketing and would like to be contacted to discuss further then please cmplete the form below.

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Testimonials

I would certainly have no hesitation in recommending you to friends, colleagues and organisations, who are looking for quality Web Design.

Dave Smith, Precision Imaging
We were thoroughly impressed with the speed at which you got the website up and running, once we confirmed what we wanted and easy you made things.

Samantha Murray, Reid & Co Solicitors
At very short notice, Strategy Plus brought this project to the forefront and worked until complete and live, in line with my clients timeline.

Jason Boden, Plan {b} Creative
We as an organisation are utilising Strategy Plus, on an ongoing basis, and would not hesitate to recommend them to anyone else.

Martin Harcourt, Proici Office Interiors
Dan and his team at Strategy Plus showed immense patience and business decency… They are receptive, efficient and they listen.

Thomas Bennet, Victor Henry – Business Legal
I know that it has not been the easiest of tasks and I have been extremely impressed with the patience and knowledge that you have shown to everyone at Jobson James.

Timothy M Venner, Jobson James
Strategy Plus were very punctual with getting our website set-up and the presentation of the overall site looked very professional.

Consie Glasgow, Spotless Cleaning Service
... As a result of this, I have seen enquiries from the internet increase significantly and the SEO is proving to be a cost effective tool to successfully market my business.

Richard Moring, RM Mortgage Solutions
Just to let you know we have just had probably one of the most famous brands contact us with regards security services ... was very impressed with the website.

Darrell Coghlan, 3000 Property Services Limited
Still have to say, having loads of fun with this ... pleasure to work with! Thanks !

Paul, MCW
Take a look at our Inbound Marketing Methodology: the complete Online Marketing Package from the complete online marketing agency.

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