SEO is sometimes confusing; full of hearsay, buzzwords, and misinformation.
But really it's quite simple. SEO is all about making your website and online presence as relevant, useful, and informative for your customers as possible.
And while organic search is a crucial marketing channel, we also know what's really important: raising brand awareness, increasing enquiries and sales, and - most importantly - growing your business online.
At Strategy Plus, we help B2B, B2C and e-commerce businesses of all sizes with their online marketing needs by concentrating on the following services...
Before starting any SEO campaign, we conduct market, competitor and keyword research. This enables us to see how SEO can benefit your business, how people are searching for the products and services you provide, and what marketing tactics your competitors are using. We do this by:
To improve the rankings of your business' website on search engines like Google and Bing, your site needs to be seen as relevant and user-friendly. After identifying the search terms people use to find your business, we focus on:
As well as being useful and relevant, your business needs to be seen as trustworthy. We achieve this by:
Nowadays, content is central to SEO. Unfortunately, this is sometimes not given the right amount of attention by business owners. For this reason, we focus on:
Your business needs to know that the strategies and tactics we use are working. That's why we produce monthly reports outlining your website's performance: