The Agency

Our business starts and ends with our customers

We are a small team of talented, like-minded people, driven by real ROI rather than irrelevant and pretentious figures. Our goal is to deliver long term affordable growth and build lasting relationships.

Strategy Plus is a Birmingham-based Digital Marketing Agency specialising in Inbound Marketing. We started by creating websites in 1997 with a clear strategy for Search Engine Rankings. We believe in staying one step ahead of the industry due to the rapid development in technology, buyer behaviour and peoples’ expectations. Both Web Design and SEO are massively competitive, but we believe our experience and hunger to continually improve, sets us apart.

Strategy Plus was founded by International Marketing Consultant, Keith Ricardo, in the late 90’s. With the recruitment of experienced developers in ’97, Keith made the first step into Digital Marketing. in 2012 Daniel Ricardo took over the running of the agency, after 10 years working under his Father. Since then we have developed into a more holistic Digital Marketing Agency, to ensure our clients could reach their potential. We have carefully built a team with specialists in each key area Email Marketing, Social Media, Video Marketing, Content Marketing  and most importantly a Digital Marketing Strategy.

The Digital Marketing Workshop was created for those who want to understand and carry out some of the strategy themselves, but need guidance and tools to help them succeed.

We believe straight, honest talking gets the best results in an industry that can be often filled with jargon and hearsay.


If we believe you can do something yourself rather than rely on us we will show you the tools to do so. When you do require the ongoing hands-on support then we will be more than happy to help.


Ultimately, our driving brand belief is that “we succeed by growing others”.

  •         UK e-commerce exports are expected to hit a staggering £28 billion by 2020 as UK retailers are set to enjoy a trade hike that will outdo the US and Germany by a long stretch. A report by Google discovered that in...

  • Your unique selling proposition/point (USP) is crucial to driving leads and conversions. There is growing competition in all industries and the goal of being noticed and remembered for the right reasons is becoming quite a challenge. 

  • Storytelling focuses on increasing consumers’ emotional investment in your brand, and perfect way to differentiating you from your competitors. In the process you will inspire your customers to purchase and increase their loyalty. Since stories connect people with other people, brands and products,