Our Team

"We succeed by growing each other"

Like most businesses, the people within ours are important to our success. We are proud of the experience within the team and the longevity of the business. To ensure continued loyalty and high creative performance, we believe in creating a culture that allows everyone to express themselves freely.



Since 2001, after graduating with a Marketing degree and joining Strategy Plus, Dan has worked hard to stay ahead of the fast-moving trends within the Online Marketing industry. Since becoming the company director in 2012, Dan has concentrated the teams efforts on becoming the most cost effective, ROI driven Inbound Marketing agency in the UK.

Daniel Ricardo Digital Marketing Director
Cris Head Web Developer



Cris has been a full time web developer since 1995, beginning his career with Strategy Plus in 1997. In the intervening years, Cris has risen to the role of the Development Team Manager. This involves supporting the rest of the team and ensuring progress in the technical capabilities of the agency.



Anne moved from Denmark to the UK in 2016 to complete a masters’ degree in Strategic Marketing & Consulting at University of Birmingham. She graduated with Distinction after a year of studying Marketing Strategies and completing some exciting consultancy projects for a couple of major UK based companies.
After graduating she gained hands-on experience in marketing and agency management as part of an in-house marketing team in a fast growing leisure company. Having experience in an in-house team, she understands the value of working with a great agency and she is determined to provide excellent service to all clients at Strategy Plus.

Anne Kristensen Digital Marketing Project Manager
Robbie Videographer



After graduating in 2014, Robbie has brought his knowledge of media, filmmaking and social media to Strategy Plus, with a view to create more consistent content.

Robbie likes to stay up to date with internet trends and new forms of digital media keeping him inspired and on the look out for the next viral hit. He also loves a good meme

Robbie’s top internet filmmaking influencers are H3H3 Productions, for pure comedy value.

Allyce Social Media Manager
Sarah Copywriter



After graduating with a First Class degree in Fashion, Business & Promotion from Birmingham City University in 2016, Sarah started her journey into working life in Public Relations.

Working with some of the biggest household names in the country for top Midlands-based agencies, she has experience across a range of sectors including both consumer and B2B accounts.

From assisting on social media campaigns to events and all things content related, she discovered her passion lay with all things ‘copywriting’, and this is where her journey starts with Strategy Plus.

Aivars SEO Technician


  • Every business is unique in the way that it starts. Some have plenty of funds and experience, some could have none at all, with many in between. Yet I’m pretty sure one truth remains constant, when a business grows, it invest more in tools. These tools

  • Video. It captures our attention, it keeps us interested making it very difficult for us to ignore. Did you know, video content is widely believed to achieve 1,200% more shares than text and imagery. Combined. And you can’t click on Facebook, Twitter, Instagram, well any form of

  • With 2020 being a challenging year for every business up and down the country, it’s great to hear that amidst all the uncertainty, we can continue to be recognised for our industry successes. Following on from our ‘#1 digital marketing agency in Birmingham’ listing by