Our Team

"We succeed by growing each other"

Like most businesses, the people within ours are important to our success. We are proud of the experience within the team and the longevity of the business. To ensure continued loyalty and high creative performance, we believe in creating a culture that allows everyone to express themselves freely.



Since 2001, after graduating with a Marketing degree and joining Strategy Plus, Dan has worked hard to stay ahead of the fast-moving trends within the Online Marketing industry. Since becoming the company director in 2012, Dan has concentrated the teams efforts on becoming the most cost effective, ROI driven Inbound Marketing agency in the Midlands.

Daniel Ricardo
Cristian Web Developer



Cris has been a full time web developer since 1995, beginning his career with Strategy Plus in 1997. In the intervening years, Cris has risen to the role of the Development Team Manager. This involves supporting the rest of the team and ensuring progress in the technical capabilities of the agency.



Since graduating from Birmingham University with a masters, Feds moved to Strategy Plus and immersed herself in the world of Google, Facebook, Mailchimp etc After concentrating her efforts on SEO, Federica has proved herself to be a fantastic all rounder and has made herself central to everything that goes on at the office.

Due to her unstoppable drive and hunger for knowledge, Federica is now the Account Manager, being able to advise and communicate on all aspects of Online Marketing.



After graduating in 2014, Robbie has brought his knowledge of media, filmmaking and social media to Strategy Plus, with a view to create more consistent content.

Robbie likes to stay up to date with internet trends and new forms of digital media keeping him inspired and on the look out for the next viral hit. He also loves a good meme

Robbie’s top internet filmmaking influencers are H3H3 Productions, for pure comedy value.

Digital Marketing Executive Birmingham


Before graduating in Communication Science from La Sapienza University in 2016, Francesco,  also known as “Franci”, was a Freelance Journalist for a variety of Italian online magazines, blogs and even the Vatican. After completing his studies, he relocated to Berlin where he worked both as an Online Content Writer and as a PR & Social Media Marketing manager. After a successful year in Germany, Francesco moved to England where he initially worked as a Studio Administrator. With a burning passion for travelling and sharing stories, Francesco moved to Strategy-Plus where he is now working as a Junior Content Creator. Francesco is happiest when he is story-telling!

Cosmin the Programmer and Magento expert
  •         UK e-commerce exports are expected to hit a staggering £28 billion by 2020 as UK retailers are set to enjoy a trade hike that will outdo the US and Germany by a long stretch. A report by Google discovered that in...

  • Your unique selling proposition/point (USP) is crucial to driving leads and conversions. There is growing competition in all industries and the goal of being noticed and remembered for the right reasons is becoming quite a challenge. 

  • Storytelling focuses on increasing consumers’ emotional investment in your brand, and perfect way to differentiating you from your competitors. In the process you will inspire your customers to purchase and increase their loyalty. Since stories connect people with other people, brands and products,