Our team

“We succeed by growing each other”

The Team 1

Like most businesses, the people within ours are important to our success.

We are proud of the experience within the team and the longevity of the business. To ensure continued loyalty and high creative performance, we believe in creating a culture that allows everyone to express themselves freely.

Director & Strategist

Since 2001, after graduating with a Marketing degree and joining Strategy Plus, Dan has worked hard to stay ahead of the fast-moving trends within the Online Marketing industry. Since becoming the company director in 2012, Dan has concentrated the teams efforts on becoming the most cost effective, ROI driven Inbound Marketing agency in the UK.

The Team 3
The Team 4
Web Development Manager

Cris has been a full time web developer since 1995, beginning his career with Strategy Plus in 1997. In the intervening years, Cris has risen to the role of the Development Team Manager. This involves supporting the rest of the team and ensuring progress in the technical capabilities of the agency.

Project Manager

Anne moved from Denmark to the UK in 2016 to complete a masters’ degree in Strategic Marketing & Consulting at University of Birmingham. She graduated with Distinction after a year of studying Marketing Strategies and completing some exciting consultancy projects for a couple of major UK based companies.
After graduating she gained hands-on experience in marketing and agency management as part of an in-house marketing team in a fast growing leisure company. Having experience in an in-house team, she understands the value of working with a great agency and she is determined to provide excellent service to all clients at Strategy Plus.

The Team 5
The Team 6

After graduating in Media Production with a first class honours degree at Coventry University, Alex has brought his decade of knowledge of media, filmmaking to Strategy Plus. Our in-house video production expertise and equipment is now comparable with some of the very best in the region.

He likes to stay up to date with YouTube trends, keeping him inspired and on the look out for the next viral hit. He also loves a good meme!

Alex would love to spend all his time shooting music videos if he could, so any bands out there, come this way.

Ps. apologies for the photo, new one to be shot, once we are back in the office!

Digital Marketing Executive

After graduating from Worcester University in Online Marketing with an impressive First Class Degree, Allyce joined the Strategy Plus team as an intern to learn the practice behind the theory.

Since joining as an intern, Allyce has proven her determination and desire to learn time and time again and became an official part of the team as a Digital Marketing Executive.

When she isn’t producing creative graphics and witty blog articles she is looking after many of our Social Media clients, making her an invaluable part of the team.

The Team 7
The Team 8
SEO & Creative Copywriter

A creative and versatile writer with a passion for the written word and a drive to tell stories.

Loves crafting clear, compelling and shareable content for an eclectic mix of publications, across multiple channels and for diverse audiences.

Always an enthusiastic, organised and dedicated team member motivated to make an impact for our clients.

SEO Technician

Having worked Freelance since 2012, Aivars started looking for a team to work and develop with and found Strategy Plus to be the best of the bunch. He has been a great fit for our Birmingham team, providing on hand technical web development insight, as well as the routine technical SEO tasks. Aivars is a very forward thinking SEO practitioner, determined to look at every angle to find create a successful Strategy.

The Team 9


To ensure we have the very best people supporting our campaigns and we keep costs down for our clients, we have a number of experts contracted for a number of days a week.

Paid Campaign Consultant

With over 15 years of experience in Digital Marketing, Brett has excelled with his paid campaign management. Whether this is for large eCommerce stores to national retailers, his results have been second to none.

No matter what the goal, Brett has incredible knowledge in various markets and will always create a custom campaign to deliver results.

Commercial Interior Design

Now that our branding services have become so important to our clients, we now have Kayleigh on board to help clients create their brand come to life, whether that be in retail, hospitality, education etc. Kayleigh has unparalleled experience in this area.

Ten plus years of industry experience with a demonstrated history of working with well known, global brands. Skilled in developing innovative concepts for a wide variety of brands and implementing them through to completion.

Substantial knowledge of the design process and highly skilled in all aspects of a project. Kayleigh will be your saviour when looking to create the perfect space for your brand.

PHP Programmer

PHP Programmers are hard to come by and we have been lucky enough to have Cosmin on board since 2006. Since graduating and learning his trade with over 100 projects, Cosmin is now in his Programmer prime.

If you were wondering what PHP is all about, it’s the database behind a website functionality, think eCommerce, calculators, booking systems etc.

Cosmin is a real keeper……. and did we mention he is one of football and boxing’s biggest fan!

Graphic Designer

Over the years the need for Graphic Design has increased massively, no longer do we just design websites, emails and social media posts. We have developed into much more of a partner and advise on customers brand. This has resulted in a greater need for a wide variety of custom designs for all aspects of a brand.

Steve has solid foundations from his degree in Advertising, Brand Management and Graphic Design. Although he works tirelessly, he’s never lacking in creativity.