Every business is unique in the way that it starts. Some have plenty of funds and experience, some could have none at all, with many in between. Yet I’m pretty sure one truth remains constant, when a business grows, it invest more in tools. These tools...
With 2020 being a challenging year for every business up and down the country, it’s great to hear that amidst all the uncertainty, we can continue to be recognised for our industry successes. Following on from our ‘#1 digital marketing agency in Birmingham’ listing by Wimgo...
During the current economic uncertainty; in addition to the general concern for everybody’s wellbeing, we’ve put together a few tips we have found to be true at this time, to help us all prevail! 1. Maintain Customer Engagement If you are struggling to deliver your product or...
There are two main reasons why gaining inbound links to your website is important: links are a ranking factor and they generate traffic from both search engines and third party websites.
You only have to read Google own developer blog titled "Good times with inbound links" to find information on this.If you don't believe Google , as many don't, you can refer to 3rd party trusted sources such as MOZ's "search ranking factors" page . This outlines how Google understands how trustworthy a webpage is based on the number and quality of inbound links it may have directed to it.
Why? Because websites tend not to direct people away from their own site without good reason. Plus, and most importantly, Google knows that it's out of the hands of SEO's & website owners. They can't force quality websites to add their links, so Google has developed their algorithm to learn which sites to trust based on their content and link signals e.g. it's bad if a website links out to too many sites without many inbound links (spammy).Having links from other websites also boosts the volume of traffic coming to your site outside of Google (and other search engines). Depending on where your customer are in the buying process, they may be using other sites - such as local directories, industry publishers, influential bloggers etc. to find answers to their queries. Being listed on resource pages listing the top businesses in your area for example, means that your customers can find you through multiple avenues.
But as links are so important it's no surprise that they can be difficult to obtain. It used to be the case that some SEO companies would attempt to 'game the system' by using 'black hat' link building tactics that no longer work. Search engines have got wise to these shady tactics, such as buying links, submitting to spurious directories, and spamming blog comment sections and online forums with links back to your site.
But this doesn't mean that you can't find ways of improving the quality and quantity of links pointing to your site...
We have been very lucky this year and that's because of all of those we have worked with. It's been truly amazing to see the business spirit to survive and even thrive in such challenging circumstances. We have been fortunate enough to invest even further in...