Digital Marketing Articles | Strategy Plus Birmingham Midlands UK
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Your unique selling proposition or point (USP) is crucial to driving leads and conversions. There is a growing competition between businesses and the struggle to stay among the highest in the ranks is becoming quite a challenge. Some companies prefer to more cost-effective ways to build and maintain their identity, when other companies may be constantly changing their strategies.

Storytelling focuses on increasing consumers’ emotional involvement in your brand, differentiating you from your competitors, inspiring your customers and increasing loyalty. Since stories connect people with other people, brands and products, businesses cannot succeed without this connection. Thanks to social media channels, it’s far easier...