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You may be thinking....I haven't got time to create new blogs, so why would I spend time updating old ones? Well, you may be surprised when looking at your website's analytics to find many of your old blogs to be generating most of your traffic. I mention this because we noticed that the 2nd most popular page on our website was a blog from 3 years ago, which was discussing drop shipping tips for eCommerce businesses. If the blog is doing so well, why would you think about changing it?