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A roundup post is an article where the author interviews a few influencers or important people in their industry and asks them a question. This way the reader can see expert opinions and different views on a topic that is relevant to your field. A roundup post is also a great way to improve your SEO game. Because you are interviewing different people, a roundup post gives you the opportunity to attract a completely different audience that would not have found you otherwise. This means more traffic coming to your site, more conversions and better rankings on Google.

When it comes to SEO practice, it is important to always keep up to date with Google’s algorithms as their constantly changing nature means strategies have to change accordingly. Google’s most important algorithm change is RankBrain, which focuses on semantics as opposed to exact search matches. In other words, this artificial intelligence system is able to see what a website page is about and connect it to users’ searches.  

A landing page is a page on your website that is designed to obtain a conversion, whether this is a sale, a download, a contact form or an upload. High-conversion rates on a landing page are on the basis of a successful online business. The more landing pages you have on your website, the more likely you are to get search traffic and conversions so never underestimate the power of an SEO friendly landing page. Websites with 10-15 landing pages, in fact, get 55% more conversions than websites with less than 10. Now that you know how important landing pages are, what makes a good landing page?

To be successful in the eyes of search engines, you have to please users first. The best way to attract users to your site is to find out what they want and create content based on your findings. Some great ways to find out what your actual and potential customers want include: