UK e-commerce exports are expected to hit a staggering £28 billion by 2020 as UK retailers are set to enjoy a trade hike that will outdo the US and Germany by a long stretch. A report by Google discovered that in 2013 the UK’s trade...
Storytelling focuses on increasing consumers’ emotional involvement in your brand, differentiating you from your competitors, inspiring your customers and increasing loyalty. Since stories connect people with other people, brands and products, businesses cannot succeed without this connection. Thanks to social media channels, it’s far easier...
An e-commerce business has many things to take into account when setting up – delivery arrangements, where the stock will be stored, the most cost-effective and least time-consuming way for the company to arrange its items. Drop shipping is effectively taking out the process of...
Twitter is a really brilliant platform to use for interacting. Brands can use it to talk with both customers and journalists as well as Public Figures and Institutions. By the way, their comebacks can be a little – shall we say – ‘full on’. It...
