Auditing your site for SEO will show you how you can improve your rankings and get more traffic to your website, resulting in more sales. By auditing, we mean examining the performance of your overall site as well as its individual pages. It helps you see what is lacking and what can be optimised in order to increase your profits. It is a great way to set new goals as well as making the best out of what you already have.
When auditing a site you should check the following:
1 Do all your pages have SEO-friendly metadata and titles?
Why it is so important: Metadata invites a potential customer to click through to your website, so it should describe exactly what they can expect.
2 Is the content on each page optimised for a certain keyword?
Why it is so important: It shows search engines what the page is about, making it rank higher for that keyword.
3 Is the URL optimised, in other words, does it clearly show what the page is about?
Why it is so important: It makes the page rank higher for that keyword.
4 Is each page easy to read with headings, paragraphs, call to actions and important parts highlighted?
Why it is so important: Most people only skim read through posts, especially long ones. Make it simple for them to read the most important information so they won’t leave your site too fast.
5 Do all images have ALT texts?
Why it is so important: Search engines can’t see images but they can read the alt texts, show them what that page is about and they will rank it higher for that keyword.
6 Are you linking?
Why it is so important: sites that rank high on Google are user-friendly. A post with links shows Google the user can easily find what they are looking for. Having inbound links from one page to another on your website also means the destination page will rank higher for the keyword that has been hyperlinked.