Brand

More often than not, we'll experience the feeling that something is lacking in our lives and due to that we’ll change something. Be it something simple like a new haircut or actually going along to that class we said we might try out, or something a little bolder like having to say yes to everything for a day. Essentially, we rebrand ourselves - and without getting too deep - we rebrand our life. This may be due to changing trends or just the fact that you feel more confident in yourself and that's no different in business.

If you're not entirely sure what a rebrand is, I suggest you take a look at Lia's article, but I thought I would explain why we chose to go through this challenging and time-consuming process. If I were to start the business from today I would never have chosen the name Strategy Plus. It doesn't flow off the tongue when chatting over the phone or telling people the domain name.