Storytelling focuses on increasing your customers' emotional investment in your brand, and perfect way to differentiate you from your competitors. In the process you will inspire your customers to purchase and increase their loyalty long term. Since stories connect people with other people, brands and...
what a rebrand is, I suggest you take a look at Lia's article, but I thought I would explain why we chose to go through this challenging and time-consuming process. If I were to start the business from today I would never have chosen the name Strategy Plus. As it's hard to say over the phone, has a poor email address and, quite frankly. it has no character.
Posted at 16:19h in Dan's Blog, Brand, Inbound Marketing, Social Media, Strategy Plus by strategy-plusHaving started my own personal blog (December 2016) with such vigour, full of excitement and motivation. Then the Christmas break, house move, New Year and two new starters came along, where was I going to find the time to continue what I had started?