Dan’s Blog

Back in 2012, Facebook paid $1 billion for Instagram and it's 50 million users. However, it certainly didn't pay for its bank balance which showed a loss of $2.7m that year. Facebook is by far the most successful Social Media platform financially with a tripling of its first quarter profits back in 2016 to $1.51 billion. Yet Twitter is still to make a profit. The reason for this is Facebook's launch of business pages, a way or luring businesses into creating special pages with greater functionality and insights. However by doing this, they can then affect the organic reach of their posts by changing the algorithm specifically for them. As a result, business posts are far less likely to be seen by their own fans/followers without paying to have the posts boosted. So, what does this mean for businesses on Instagram as Facebook looks to make money from it? No prizes for guessing......the launch of Instagram Business Profiles in the middle of 2016, that's what.

How time flies! Sometimes it's only birthdays when you look back and reminisce. As it's 20 years since we started building websites, I thought it would be good to do just that with the help of WayBack Machine. My Dad created Strategy Plus helping big businesses venture in to new markets back in the 90's. Businesses like Knight Frank needed websites in foreign languages for new offices in places such as Prague. My Dad went on the hunt to find somebody called a web developer. This is how Cristian joined the business and started to build websites in 1997!

2001

This was arguably the biggest year for Strategy Plus as I gradated from University and joined the family business! Take a look at the first SP homepage I could find dated back to 2001. Unlike today's websites, this homepage had a couple of flash files with moving images. This was all pretty advanced back then and I still like the simplicity of it. Strategy Plus Homepage Web Design 2001

Twitter - Is it really worth the effort I’ll be honest, I’ve never been a big fan of Twitter. I much prefer to use other social media platforms, such as Facebook and LinkedIn. However, I'm not a complete fool and realise there are many active users on Twitter and as mentioned in my previous blog, you should always go where your audience go.  Therefore I tried to help my team by actively getting involved in a couple of our Twitter accounts e.g. Strategy Plus . After a month of having daily input, posting various different types of content and interacting with other Tweets. I found it hard to believe that there had been very little engagement. Even with a couple of thousand existing followers and by including relevant hashtags, other account handles etc.

Skype vs face to face I was involved in two meetings this week, where a lot of time and cost was wasted. This was due to people not being familiar with Skype or any other online communication tool. One instance included a flight to and from Amsterdam for a 2-hour meeting and the other included 2 hours spent in traffic. Don't get me wrong, there are always times when meeting in person is better and most of my external meetings are in person. However when you have the ability to talk to someone, see their facial expressions and share everything you need on screen, then Skype surely does away with a lot of needless time and cost.

Today I came across another business that had their website developed using a bespoke platform (CMS) with .NET programming, created by developers based in Amsterdam. The fact that the developers are in Amsterdam isn’t helpful, however, that isn’t the biggest issue here, their building of a bespoke CMS using .NET is certainly more of an issue, as very few developers use it. 

Recently we created a blog about how to increase the click through rate on your organic search engine listings. It highlighted the important role of your page title and meta description. It explained the need to make both title and descriptions enticing and not just stuffed with keywords. Here is an example of a PLC with annual profits of over £3 billion, using what looks like, default page titles created by the website CMS highlighted in purple. The importance of a page titles

The blog title is not entirely accurate, really you should think about each webpage as though it was the entry page (the very first page someone lands on). By doing this, you will hopefully put as much effort into every page as you do with your homepage. I felt the need to create this blog after recently researching websites for a client. I've used one example here but the majority of sites I come across are guilty of the same shortfalls.