Social Media

Back in 2012, Facebook paid $1 billion for Instagram and it's 50 million users. However, it certainly didn't pay for its bank balance which showed a loss of $2.7m that year. Facebook is by far the most successful Social Media platform financially with a tripling of its first quarter profits back in 2016 to $1.51 billion. Yet Twitter is still to make a profit. The reason for this is Facebook's launch of business pages, a way or luring businesses into creating special pages with greater functionality and insights. However by doing this, they can then affect the organic reach of their posts by changing the algorithm specifically for them. As a result, business posts are far less likely to be seen by their own fans/followers without paying to have the posts boosted. So, what does this mean for businesses on Instagram as Facebook looks to make money from it? No prizes for guessing......the launch of Instagram Business Profiles in the middle of 2016, that's what.

You may or may not have realised but there is a brand new feature on your WhatsApp Messenger. There is now a new status tab, similar to SnapChat and Instagram Stories. It allows you to update your status with a picture, GIF or short video to your contacts. This can also be customised with emojis and annotations and with a limitation of being up for only 24 hours, again all similar to Snapchat and Instagram Stories.

In hindsight, we can all agree that 2016 should never have happened, right? We’ve finally come to the end of what has arguably been a roller coaster of a year. There have been many ups and downs and outright confusion as to what on earth actually happened this year. Was it a dream? Unfortunately not. Although there has been plenty to mourn this year, with the passing of many beloved celebrities, Brexit and the US Election; it’s not all doom and gloom. Needless to say 2016 has seen its fair share of viral social media posts that have kept us entertained, but what were the best viral trends that swept across all our favourite social platforms and created a fuss? Check out our favourites below!

A BBC reported today on an annual survey highlighting the time spent on social media now overtakes that of TV, with 15 year old's spending on average 4.8 hours per day. What does this mean for marketers and advertisers? It's clear, go where the customers go, on to Social Media! Clearly this report focuses on young people but Social Media has been around for some time now, Facebook was founded in 2004, therefore it shows the trend is amongst all age groups. I come across many people suggesting that their business isn't social and therefore not suitable for social media. I would of course disagree, even if you are a firm of accountants, I'm confident that the vast majority of their clients will be on Facebook, therefore why not build the relationship further on Facebook?

We thought we'd take it one step further from our previous post covering what engagement is and what it has to do with social media and help you boost your engagement on social media. And what better way to kick it off with the social media giant itself, Facebook? So, exactly how do you get those users liking and commenting on your posts?  Keep on reading to find out!