Social Media

We're sure the word 'engagement' has existed for some time now, but it is just us or is the word used constantly in the media and by people like us? Whether it's by politicians or chief executives, it seems to be the go-to word when discussing how they are going to solve all of their problems. Well, we're as guilty as all of them as engagement is the entire purpose of any social media campaign. In respect of social media, engagement means someone interacting with you, whether it be in response to your post or proactively to your page or maybe just tagging you and your brand into their message. This is all well and good but why is it so important?

Social networks are a way of life for many of us. It is no longer a case of should I use social media but with so many different platforms to choose from, which one should you use? Well, they all differ and can be used in many different ways. Below we have outlined the many uses of each one, in order to inform your decision on which one, or maybe all, to use. 

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With 1.13 billion daily active users, there is no doubt that Facebook is an important business tool for every kind of business. Even with the new algorithms, it is the ideal place to help you reach new audiences. Including supporting you to create a robust brand identity, allowing for promotion of the content you create, creating a community centred around your business and allowing your business to get easily found in searches.

I may be jumping the gun here but it seems like summer has arrived - even if only for a short while. This means there is a clamber to get out of work and into the sunshine. For some of us, however, there may be a little feeling of guilt; the idea that we are missing out on business, things aren't getting done or others are getting head of us whilst we top up our non-existent tan. Here are just a few ways in which you can reduce the guilt and make sure your brand is still working for you whilst you're out of the office....

Even though we are in the digital age, many people still wonder why it is important to have a presence online. They may wonder how it can help their business or brand and why they should bother to invest time and money into social media. So we decided to compile a list to decipher why you should be dedicating some time to getting your message across clear and concisely on social media platforms.

A common misconception with social media marketing is the idea that Facebook and Twitter followers sharing your content is everything, and that is that. Sharing is important for social media marketing, but it is actually of secondary importance. One primary key element in all your efforts of social media marketing, if missing, could be affecting all of your efforts, causing them to fall before they have reached the hurdle.

There's ongoing debate in the digital marketing sector about whether using social media platforms like Facebook and Twitter helps your business to rank organically in Google. Every year, Moz asks marketing experts what they think the most important SEO rankings factors are. And, every year, more and more experts suggest that social signals play a part. So, if you have a lot of followers, if people are sharing your content across multiple social networks, and if you have a presence across these many different channels, does it benefit your rankings?

With customers relying less-and-less on traditional advertising and more on social media channels for information about restaurants, having a regularly updated profile is crucial. But this can take your time away from running your restaurant. That's why we've put together these quick and easy tips to making the most of your Facebook, Instagram and Twitter accounts...

You'll already know the importance of maintaining a strong social media presence for your brand or business. While social media platforms may not lead directly to conversions for your business, they are crucial for raising awareness and allowing for direct contact with your customers.

You'll also know that scheduling updates and managing your social channels takes time. But before even thinking about content, many businesses need to ensure that their social profiles are optimised properly and completed fully.

This doesn't have to take too much time. We've put together this checklist that you can use to guide you through the process of giving your social profiles a much-needed health check...