Everyone is aware of the Social Media boom, but has this hit all demographics? These are some figures that stood out at the end of 2014; 72% of all internet users are now active on social media A staggering 89% of 18-29 year olds use social media...
Social media marketing is word-of-mouth powered by technology. With a statistic confirming that 75% of online users were likely to share content they like online with friends, co-workers and/or family, and 49% already doing this weekly, it's evident that social media has changed the way...
The 'trending news' section on Facebook's newsfeed that is displayed on the right-hand side is undergoing a revamp that is supposed to make it easier to find information. The revamp is also set to enable users to view different perspectives of the day's most popular stories...
Utilising one of the largest social platforms to help drive sales for this Christmas requires six key steps: What? Initially, a business should consider what is being shared. Which products their consumers want, and what is currently being shared on their social networks. Once a business has identified which...
It had been clarified earlier on in the year that Instagram was the fastest-growing social platform. Nearing the end of the year the tables have turned, and now it's Tumblr and Pinterest that are proudly taking the top spots. Active users on Tumblr grew by 120%...
Of all the social media platforms your brand can utilise, Tumblr isn't one that will cross your mind. However, it may be something to consider as its growth in popularity as more celebrities are taking to it mean that more consumers are going to be focusing on...
Managing your online reputation efficiently is a surefire way of boosting the amount of engagement you receive to your social media pages. The importance of your online reputation is such because when thinking of the amount of time spent online - consumers, whether it be you...
If you're wondering how your competitors are gaining so much reach and engagement on their Facebook page, maybe considering evaluating their posts and taking information from that would help your business page obtain a similar amount of reach. 1. Pages to Watch An area in Facebook insights...
Setting up a social media profile for your business is a must, although the actual process of setting one up can seem daunting. We're here to assist you in setting up a social media profile for the likes of Facebook, Twitter, Google+, LinkedIn and Instagram. The Bio With every...
Delving into social media and tackling it the right way is quite a difficult job, with balancing the posts that are sent out and making sure you are not over-communicating or under-communicating. An aspect of communication on Twitter should value your brand's honesty - dealing with...