Wouldn’t it be great to peek inside the minds of great marketers and borrow their brilliant ideas?
Thought so, here’s a video with the Rand Fishkin, Larry Kim, Benji Hyam, Sam Mallikarjunan, and Sujan Patel.
Within just 5 minutes you will get a great insight to how Content Marketing will evolve in 2017.
What I have taken from it, is that your content should focus on very specific issues, concerns and interests your buyer personas will be facing. Rather than “how to grow your business?” it should be “How to save time for a growing business by automating your accounts” or “managing social media for a growing business”.
Hope this helps!