An eCommerce business has many things to take into account when arranging its setup, not just developing the website.
And when it comes to choosing the most cost-effective and least time-consuming way of stocking and delivering inventory, a lot of eCommerce businesses go with Dropshipping.
SO, WHAT IS DROPSHIPPING?
Dropshipping is a fulfilment method. When a retailer sells a product, it purchases it from a third-party seller, who then sends the item directly to the customer.
So, dropshipping takes out the process of getting items delivered to your company first, meaning you don’t have your own inventory of products.
It cuts out the unnecessary task of receiving orders, storing and sorting the products and then sending them. This saves money on postage, storage space, stock and the workforce needed to process the orders. But, while it has its advantages, dropshipping isn’t ideal for everyone…
ADVANTAGES OF DROPSHIPPING
The startup costs are smaller
In order to set up an online business, a good chunk of capital is usually required to buy your inventory of products.
But this can be guesswork, as there’s no saying how much stock you’ll sell for that month or year.
Don’t have enough money to start your online store?
Dropshipping avoids this problem, eliminating the risk of spending your money on unsold stock.
You can offer items almost instantly
Usually, when a retailer wants to start selling a product, they’ll have to wait until all of their stock has been shipped in order to begin advertising them on their website.
After all, what’s the point in offering an item for sale when you can’t actually sell it?
Using dropshipping means that when you decide you want a product on your site, you can start advertising almost immediately.
You can offer a wider range of products
Having the ability to offer a wider range of products is always something a company can aspire to, and with dropshipping it’s possible.
You don’t have to worry about different colours or sizes and where they’re all going to be stored, you simply list them on your site and your supplier can deal with the rest.
Testing new products without a risk
When adding new products to your range, the risk of not selling is always in the background.
Having to guess what your customers want to buy is tricky for any business, so being able to test the water without making any true investment is always an advantage.
Time-saving is key
Organising your stock and preparing it for delivery can often be a time-consuming nightmare.
Using a third party to ship items saves handling, labelling, packing, shipping and so on.
This leaves you with the time to focus on growing your business in different areas.
DISADVANTAGES OF DROPSHIPPING
Processing your orders can become difficult
Many companies that use dropshipping as a sales strategy work with multiple wholesalers, each of whom will come with different requirements for order processing, billing and shipping.
This can make things very complicated.
The time between selling a product and then getting it shipped can also take longer, as this part is out of your hands and you depend on the supplier to process the order quickly.
Not having all of the product information is problematic
As you never actually handle the products that you are selling, you have no real idea of what they are like.
Given the manufacturer doesn’t give enough of a product description, you can’t answer general customer enquiries about the product’s dimensions, weight, ease of use and so on.
These questions then have to be constantly forwarded to the supplier, which is time-consuming and causes delays when communicating with customers.
A lack of information and real experience with the product may mean you can provide less useful and unique content on the website which will also harm your SEO.
If you don’t choose the supplier correctly, you might discover that the product you purchased is out of stock.
This can typically happen if you use dropshipping on eBay. It’s immensely frustrating for customers who are under the impression that they had purchased a product, only to find out that they actually hadn’t.
In order to eliminate this problem, an automated system that updates stock availability regularly throughout the day is preferable.
You could also request an email or phone call from the supplier if the stock has run out.
Customer service issues
Dropshipping removes the responsibility of shipping, but it also removes a large part of the customer experience from your control.
There’s no way to ensure that a product has arrived on time or as described.
Resolving a customer’s complaint or enquiry can take longer as you don’t have the necessary information at hand and the query or complaint will have to go through a third-party supplier before it can be solved.
For more information, see how to optimise your eCommerce customer support.
A vast amount of competition is everywhere
Finding great dropshipping products will often mean you will face competition from fellow retailers in your sector.
The margins of dropshipping products can be quite low as many manufacturers charge for the fulfilment service, so you only have a small amount of room to manoeuvre your prices in order to beat your competitors.
As you can see from the benefits and potential problems, dropshipping shouldn’t be chosen without careful consideration.
The problems that arise can often be solved with detailed planning and a clear line of communication between you and your supplier.
If you’re in the early stages of planning your eCommerce business, we can help take you through the process step by step. Check out our SEO packages here, PPC Services here and our Social Media here here