LinkedIn can be a fantastic marketing tool for your business. But what are the best ways of utilising it for this purpose? Find out with our 8 LinkedIn marketing tips…
LinkedIn sponsored updates
Make the most of Linkedin sponsored updates, as it is a great way to put your content in front of decision makers and key influencers. This, in turn, will help you increase your exposure to a wider audience.
Sponsored updates allow you to narrowly limit the audience for the update. In addition, LinkedIn’s built-in campaign manager allows you to determine how effective these updates via the use of the following metrics:
- Click-through rate (CTR)
- Cost per click (CPC)
- Audience demographics by campaign
When choosing a post to sponsor, ensure you choose the one which will be of the greatest value to your target market in order to get a positive return on investment.
Add visual content to your profile
Now you can visually enhance your Linkedin profile by using the professional portfolio feature. This allows you to add photos, videos, articles with images, screenshots and infographics. This can really make your profile stand out and get some great content out there.
Part of building your Linkedin profile is spending time developing real relationships with your connections. Because of this, you need to tailor your messages to people rather than blasting out one-size-fits all content. Influence networking is finding ways to personalise the experience of engaging with your network on a deeper level. By implementing influence networking you will stand out from your competitors, become more memorable and easily engage your connections with the content you share.
Offer value in discussion groups
Provide value content to your customers and clients. This is to establish leadership so, when it becomes the time to purchase, the reader will remember that your company knows how to address their particular needs and challenges. Do not spam the groups with content. In addition, you are also more likely to generate leads from a post that has a question in it and is engaging so people actually begin to interact with you.
Optimise your personal profile
You should concentrate on relationship building and show you have relevant content to share. You can do this by ensuring your profile is:
- Personal and not a business logo
- Relevant with clear next steps to find out more about you
- Targetting your “perfect” audience; don’t aim your profile at everybody
- Stands out; get some ideas from competitors and other similar profiles
- Complete; ensure that new content is added as it becomes available
Tag your connections in posts and updates
Tagging your connections in posts and updates will ensure they see your post, even if they don’t visit Linkedin in a while. They will also get a short email saying that they have been tagged with a link to see what it is they have been tagged in. However, avoid constantly tagging your connections – this will only annoy them. Use this strategically and only tag specific people in specific posts which will interest them.
Focus on small, local discussion groups
Everybody knows that the best way to gain positive attention is through valuable content. You can stand out even more by focusing on local, smaller audiences as they are more likely to comment and respond to your post as they feel more connected. You are also more likely to appear at the top and be more prominent within these discussions.
Develop your relationships
Decide which of your connections you would like to know better and begin to reach out to them, send them information, ask questions and learn more about them, take a look at who is visiting your page and then emotionally connect with them, you can also do this with a company page. Developing these relationships is useful as people then begin to trust you, so if there then becomes an opportunity to help each other out, you’re the first person they turn to.