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In hindsight, we can all agree that 2016 should never have happened, right? We’ve finally come to the end of what has arguably been a roller coaster of a year. There have been many ups and downs and outright confusion as to what on earth actually happened this year. Was it a dream? Unfortunately not. Although there has been plenty to mourn this year, with the passing of many beloved celebrities, Brexit and the US Election; it’s not all doom and gloom. Needless to say 2016 has seen its fair share of viral social media posts that have kept us entertained, but what were the best viral trends that swept across all our favourite social platforms and created a fuss? Check out our favourites below!

Twitter - Is it really worth the effort I’ll be honest, I’ve never been a big fan of Twitter. I much prefer to use other social media platforms, such as Facebook and LinkedIn. However, I'm not a complete fool and realise there are many active users on Twitter and as mentioned in my previous blog, you should always go where your audience go.  Therefore I tried to help my team by actively getting involved in a couple of our Twitter accounts e.g. Strategy Plus . After a month of having daily input, posting various different types of content and interacting with other Tweets. I found it hard to believe that there had been very little engagement. Even with a couple of thousand existing followers and by including relevant hashtags, other account handles etc.