I’ll be honest, I’ve never been a big fan of Twitter. I much prefer to use other social media platforms, such as Facebook and LinkedIn. However, I'm not a complete fool and realise there are many active users on Twitter and as mentioned in my previous blog, you should always go where your audience go. Therefore I tried to help my team by actively getting involved in a couple of our Twitter accounts e.g. Strategy Plus . After a month of having daily input, posting various different types of content and interacting with other Tweets. I found it hard to believe that there had been very little engagement. Even with a couple of thousand existing followers and by including relevant hashtags, other account handles etc.
I was involved in two meetings this week, where a lot of time and cost was wasted. This was due to people not being familiar with Skype or any other online communication tool. One instance included a flight to and from Amsterdam for a 2-hour meeting and the other included 2 hours spent in traffic. Don't get me wrong, there are always times when meeting in person is better and most of my external meetings are in person. However when you have the ability to talk to someone, see their facial expressions and share everything you need on screen, then Skype surely does away with a lot of needless time and cost.
Today I came across another business that had their website developed using a bespoke platform (CMS) with .NET programming, created by developers based in Amsterdam. The fact that the developers are in Amsterdam isn’t helpful, however, that isn’t the biggest issue here, their building of a bespoke CMS using .NET is certainly more of an issue, as very few developers use it.
To try and explain timescales and manage expectations when starting an inbound marketing strategy, I like to roll out the old steam train analogy. You may be instantly turned off by this, but there are many benefits to a steam train.
increase the click through rate on your organic search engine listings. It highlighted the important role of your page title and meta description. It explained the need to make both title and descriptions enticing and not just stuffed with keywords. Here is an example of a PLC with annual profits of over £3 billion, using what looks like, default page titles created by the website CMS highlighted in purple.