Articles

We’ve arrived at one of the most exciting times of the year for avid shopping discount-hunters and eCommerce stores everywhere. You guessed it; Black Friday. However, it isn’t the biggest shopping day of the year, subject to common belief - the Saturday before Christmas generally is. This year, the date to put in your diary is 25th November. In a few short years, Black Friday rocketed into one of the nation’s most anticipated sales events of the year.

SEO Google Penguin 4.0 After a long wait, and some algorithm fluctuations considered to be normal, Google's Penguin 4.0 algorithm update was rolled out on Sept 23rd 2016. Google's previous update was in 2014. Penguin 3.0 may have only affected less than 1% of US/UK searches, but that calculates to 12 billion queries. So what is Penguin 4.0? We’ll explain a little later, but first, let’s refresh our memory with what Google Penguin is:

Rankings fallen since penguin 4.0
Now that you have learned what the Google Penguin 4.0 update is, what does this mean for your business? Will it affect your Google ranking?
In short, yes it will. But only for those websites that acquire links unnaturally. These are links that are created with the sole intention of increasing your site’s rankings in Google. These are links from random directories, websites with no relevance to yours and especially foreign sites with no relevance.

CTR Google Click Through Rate
The first question as to why you should increase your click-through rate seems obvious, but there's more to it than you may think.
Let's just say you are ranked 3rd organically within Google for 'luxury watches' and there are 1000 people searching for this term. You now need to get as many of those thousand searchers to click on your link. The more people that click on your link the more chances you have to sell your fancy watches, however, what does Google think if you are getting a higher or lower percentage of click-throughs?
Google's job is to serve up the most relevant and trustworthy sources for its users; if it serves up a website that nobody clicks on, would this not raise suspicions on whether it is actually the best website/link to deliver? Direct or indirect ranking factor? There are theories as to whether the CTR (click through rate) is a direct or indirect factor in Google's rankings (see a useful video from Moz below), but we would certainly look to ensure you increase your CTR to not only increase traffic but to ensure your rankings continue to do well.