"What on earth is he doing." some of you might be saying. "A daily blog on your company website?"
Yes, you might think it's unrealistic, uninteresting or maybe even unprofessional to try and post a daily blog on the company website. I, however, think 140 characters on Twitter is just not enough sometimes. Like most of you, whether you are a butcher, baker or, in my case, an online marketing director, I have daily insights that may be worth sharing.
The lack of a middle ground between tweets and well researched detailed pieces of content was recently highlighted to me by Gary Vaynerchuk's article
about building a personal brand.