It would seem like fairly obvious advice to get a few specific quotes when investing significant funds. Most people do when looking for a new provider. However, this isn't always the case when businesses place an order through an existing provider.
This was highlighted when I was told by a client that they £10k to make their eCommerce website mobile responsive. If they had just double checked with other web developers in the area they would have found that this quote was much more than what they should have paid.
"What on earth is he doing." some of you might be saying. "A daily blog on your company website?"
Yes, you might think it's unrealistic, uninteresting or maybe even unprofessional to try and post a daily blog on the company website. I, however, think 140 characters on Twitter is just not enough sometimes. Like most of you, whether you are a butcher, baker or, in my case, an online marketing director, I have daily insights that may be worth sharing.
The lack of a middle ground between tweets and well researched detailed pieces of content was recently highlighted to me by Gary Vaynerchuk's article about building a personal brand.
We’ve arrived at one of the most exciting times of the year for avid shopping discount-hunters and eCommerce stores everywhere. You guessed it; Black Friday.However, it isn’t the biggest shopping day of the year, subject to common belief - the Saturday before Christmas generally is. This year, the date to put in your diary is 25th November. In a few short years, Black Friday rocketed into one of the nation’s most anticipated sales events of the year.
As mentioned in our previous post, Black Friday is an important date in the e-commerce calendar; for both consumers and retailers. So we thought we would put together a selection of social media tips that will ensure that you take advantage of one of the biggest commercial weekends of the year.
We have all been taught about checking for the 'HTTPS' and looking for a green padlock before entering our card details or logging into our banks. These security signals are all based upon the SSL certificate assigned to that website.
Over the years, security concerns have...
After a long wait, and some algorithm fluctuations considered to be normal, Google's Penguin 4.0 algorithm update was rolled out on Sept 23rd 2016.Google's previous update was in 2014. Penguin 3.0 may have only affected less than 1% of US/UK searches, but that calculates to 12 billion queries.So what is Penguin 4.0? We’ll explain a little later, but first, let’s refresh our memory with what Google Penguin is: