We have all been taught about checking for the 'HTTPS' and looking for a green padlock before entering our card details or logging into our banks. These security signals are all based upon the SSL certificate assigned to that website. Over the years, security concerns have...
After a long wait, and some algorithm fluctuations considered to be normal, Google's Penguin 4.0 algorithm update was rolled out on Sept 23rd 2016.
Google's previous update was in 2014. Penguin 3.0 may have only affected less than 1% of US/UK searches, but that calculates to 12 billion queries.
So what is Penguin 4.0? We’ll explain a little later, but first, let’s refresh our memory with what Google Penguin is:
We thought we'd take it one step further from our previous post covering what engagement is and what it has to do with social media and help you boost your engagement on social media.
And what better way to kick it off with the social media giant itself, Facebook?
So, exactly how do you get those users liking and commenting on your posts?
Keep on reading to find out!
We're sure the word 'engagement' has existed for some time now, but it is just us or is the word used constantly in the media and by people like us?
Whether it's by politicians or chief executives, it seems to be the go-to word when discussing how they are going to solve all of their problems.
Well, we're as guilty as all of them as engagement is the entire purpose of any social media campaign. In respect of social media, engagement means someone interacting with you, whether it be in response to your post or proactively to your page or maybe just tagging you and your brand into their message.
This is all well and good but why is it so important?