Articles

I may be jumping the gun here but it seems like summer has arrived - even if only for a short while. This means there is a clamber to get out of work and into the sunshine. For some of us, however, there may be a little feeling of guilt; the idea that we are missing out on business, things aren't getting done or others are getting head of us whilst we top up our non-existent tan. Here are just a few ways in which you can reduce the guilt and make sure your brand is still working for you whilst you're out of the office....

Even though we are in the digital age, many people still wonder why it is important to have a presence online. They may wonder how it can help their business or brand and why they should bother to invest time and money into social media. So we decided to compile a list to decipher why you should be dedicating some time to getting your message across clear and concisely on social media platforms.

A common misconception with social media marketing is the idea that Facebook and Twitter followers sharing your content is everything, and that is that. Sharing is important for social media marketing, but it is actually of secondary importance. One primary key element in all your efforts of social media marketing, if missing, could be affecting all of your efforts, causing them to fall before they have reached the hurdle.

At Strategy Plus, we design and build websites in and around Birmingham for businesses of very different sizes across many different sectors. So it may come as a surprise that we're suggesting your business might not need one. You might be a bit confused given that setting up a website is often one of the first things you're advised to do. But there are a number of reasons why having a website built might not be the best investment in the short term.