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People say that the first full week of work is the worst, especially after the Christmas Holidays. This past week has been my first full week as an intern and, although I am definitely looking forward to the weekend, it has been good! I am sure it is still the excitement of novelty talking, but I still haven't opened my eyes in the morning crying "I don't want to go!". I personally see that as a major victory!

Dear readers, My name is Feds and I am an intern at Strategy-Plus! You know that kind of person that sees an Instagram picture and read the words 'dairy-free', 'organic', 'vintage' etc. and think "I need this!" that is me, including the exclamation mark! I am an International Development Master student at the University of Birmingham and if you are wondering why I am attending this course, it's because I am interested in the marketing strategy behind fair trade coffee in developed countries.It soon became obvious that the reasons why I liked my Degree and my Masters was the language of Politics and the skills behind selling ideals; so I thought to myself, what's better than marketing? 

In hindsight, we can all agree that 2016 should never have happened, right? We’ve finally come to the end of what has arguably been a roller coaster of a year. There have been many ups and downs and outright confusion as to what on earth actually happened this year. Was it a dream? Unfortunately not. Although there has been plenty to mourn this year, with the passing of many beloved celebrities, Brexit and the US Election; it’s not all doom and gloom. Needless to say 2016 has seen its fair share of viral social media posts that have kept us entertained, but what were the best viral trends that swept across all our favourite social platforms and created a fuss? Check out our favourites below!