Articles
06 Jun Does social media help your business’ search engine rankings?
There's ongoing debate in the digital marketing sector about whether using social media platforms like Facebook and Twitter helps your business to rank organically in Google. Every year, Moz asks marketing experts what they think the most important SEO rankings factors are. And, every year, more and more experts suggest that social signals play a part. So, if you have a lot of followers, if people are sharing your content across multiple social networks, and if you have a presence across these many different channels, does it benefit your rankings?
27 May Should you buy a mailing list for email marketing?
Despite claims of email being a dead channel, email marketing is still a hugely effective way of winning new customers and maintaining those relationships with existing ones. This is why you need a well planned email marketing strategy. But one of the problems for growing businesses is that they don't have a database of email contacts...16 May How to make your blog content scannable
This is the third (and final!) part in our series about blogging for small businesses. You can read the previous article here...
Only around 16% of people will read a website word for word. Along with that statistic, the average person will only comprehend 60% of what they read. So how should bloggers write if they want to communicate effectively?
13 May Blogging tips for your company
This is the second part in our series about blogging for small businesses. You can read the previous article here, or go straight to the third in the series...Should you have a blog?
It seems that everyone and their mother has a blog these days but there is a vast difference between those that use their blog as a hobby and those that use it for business. When it is used for a company it can help support your search engine optimisation (SEO), make a website more personable, as well as add a hint of personality, adding credibility and giving a source of answers for a potential client.
11 May Benefits of blogging for small businesses
This is the first part in our series about blogging for small businesses. Continue reading if you're not yet convinced of the importance of blogging for your business, or skip ahead straight to the second article in the series…
Has everyone been telling you that your business needs to be creating great content? Probably. But are you still to be convinced? For the first part of our four-part series on blogging for small businesses, we've put together the 8 benefits of blogging on a regular and consistent basis...