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27 Jun Is your social media marketing approach missing a key endpoint?
A common misconception with social media marketing is the idea that Facebook and Twitter followers sharing your content is everything, and that is that. Sharing is important for social media marketing, but it is actually of secondary importance. One primary key element in all your efforts of social media marketing, if missing, could be affecting all of your efforts, causing them to fall before they have reached the hurdle.
20 Jun 4 reasons why your business might not need a website
At Strategy Plus, we design and build websites in and around Birmingham for businesses of very different sizes across many different sectors. So it may come as a surprise that we're suggesting your business might not need one. You might be a bit confused given that setting up a website is often one of the first things you're advised to do. But there are a number of reasons why having a website built might not be the best investment in the short term.
06 Jun Does social media help your business’ search engine rankings?
There's ongoing debate in the digital marketing sector about whether using social media platforms like Facebook and Twitter helps your business to rank organically in Google. Every year, Moz asks marketing experts what they think the most important SEO rankings factors are. And, every year, more and more experts suggest that social signals play a part. So, if you have a lot of followers, if people are sharing your content across multiple social networks, and if you have a presence across these many different channels, does it benefit your rankings?
27 May Should you buy a mailing list for email marketing?
Despite claims of email being a dead channel, email marketing is still a hugely effective way of winning new customers and maintaining those relationships with existing ones. This is why you need a well planned email marketing strategy. But one of the problems for growing businesses is that they don't have a database of email contacts...16 May How to make your blog content scannable
This is the third (and final!) part in our series about blogging for small businesses. You can read the previous article here...
Only around 16% of people will read a website word for word. Along with that statistic, the average person will only comprehend 60% of what they read. So how should bloggers write if they want to communicate effectively?