Today I came across another business that had their website developed using a bespoke platform (CMS) with .NET programming, created by developers based in Amsterdam. The fact that the developers are in Amsterdam isn’t helpful, however, that isn’t the biggest issue here, their building of a bespoke CMS using .NET is certainly more of an issue, as very few developers use it.
To try and explain timescales and manage expectations when starting an inbound marketing strategy, I like to roll out the old steam train analogy. You may be instantly turned off by this, but there are many benefits to a steam train.
increase the click through rate on your organic search engine listings. It highlighted the important role of your page title and meta description. It explained the need to make both title and descriptions enticing and not just stuffed with keywords. Here is an example of a PLC with annual profits of over £3 billion, using what looks like, default page titles created by the website CMS highlighted in purple.
annual survey highlighting the time spent on social media now overtakes that of TV, with 15 year old's spending on average 4.8 hours per day. What does this mean for marketers and advertisers? It's clear, go where the customers go, on to Social Media! Clearly this report focuses on young people but Social Media has been around for some time now, Facebook was founded in 2004, therefore it shows the trend is amongst all age groups. I come across many people suggesting that their business isn't social and therefore not suitable for social media. I would of course disagree, even if you are a firm of accountants, I'm confident that the vast majority of their clients will be on Facebook, therefore why not build the relationship further on Facebook?