Digital Marketing Articles | Strategy Plus Birmingham Midlands UK
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Today I came across another business that had their website developed using a bespoke platform (CMS) with .NET programming, created by developers based in Amsterdam. The fact that the developers are in Amsterdam isn’t helpful, however, that isn’t the biggest issue here, their building of a bespoke CMS using .NET is certainly more of an issue, as very few developers use it. 

Recently we created a blog about how to increase the click through rate on your organic search engine listings. It highlighted the important role of your page title and meta description. It explained the need to make both title and descriptions enticing and not just stuffed with keywords. Here is an example of a PLC with annual profits of over £3 billion, using what looks like, default page titles created by the website CMS highlighted in purple. The importance of a page titles

The blog title is not entirely accurate, really you should think about each webpage as though it was the entry page (the very first page someone lands on). By doing this, you will hopefully put as much effort into every page as you do with your homepage. I felt the need to create this blog after recently researching websites for a client. I've used one example here but the majority of sites I come across are guilty of the same shortfalls.

A BBC reported today on an annual survey highlighting the time spent on social media now overtakes that of TV, with 15 year old's spending on average 4.8 hours per day. What does this mean for marketers and advertisers? It's clear, go where the customers go, on to Social Media! Clearly this report focuses on young people but Social Media has been around for some time now, Facebook was founded in 2004, therefore it shows the trend is amongst all age groups. I come across many people suggesting that their business isn't social and therefore not suitable for social media. I would of course disagree, even if you are a firm of accountants, I'm confident that the vast majority of their clients will be on Facebook, therefore why not build the relationship further on Facebook?

It would seem like fairly obvious advice to get a few specific quotes when investing significant funds. Most people do when looking for a new provider. However, this isn't always the case when businesses place an order through an existing provider. This was highlighted when I was told by a client that they   £10k to make their eCommerce website mobile responsive. If they had just double checked with other web developers in the area they would have found that this quote was much more than what they should have paid.