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A BBC reported today on an annual survey highlighting the time spent on social media now overtakes that of TV, with 15 year old's spending on average 4.8 hours per day. What does this mean for marketers and advertisers? It's clear, go where the customers go, on to Social Media! Clearly this report focuses on young people but Social Media has been around for some time now, Facebook was founded in 2004, therefore it shows the trend is amongst all age groups. I come across many people suggesting that their business isn't social and therefore not suitable for social media. I would of course disagree, even if you are a firm of accountants, I'm confident that the vast majority of their clients will be on Facebook, therefore why not build the relationship further on Facebook?

It would seem like fairly obvious advice to get a few specific quotes when investing significant funds. Most people do when looking for a new provider. However, this isn't always the case when businesses place an order through an existing provider. This was highlighted when I was told by a client that they   £10k to make their eCommerce website mobile responsive. If they had just double checked with other web developers in the area they would have found that this quote was much more than what they should have paid.

"What on earth is he doing." some of you might be saying. "A daily blog on your company website?" Yes, you might think it's unrealistic, uninteresting or maybe even unprofessional to try and post a daily blog on the company website. I, however, think 140 characters on Twitter is just not enough sometimes. Like most of you, whether you are a butcher, baker or, in my case, an online marketing director, I have daily insights that may be worth sharing. The lack of a middle ground between tweets and well researched detailed pieces of content was recently highlighted to me by Gary Vaynerchuk's article about building a personal brand.

We’ve arrived at one of the most exciting times of the year for avid shopping discount-hunters and eCommerce stores everywhere. You guessed it; Black Friday. However, it isn’t the biggest shopping day of the year, subject to common belief - the Saturday before Christmas generally is. This year, the date to put in your diary is 25th November. In a few short years, Black Friday rocketed into one of the nation’s most anticipated sales events of the year.