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Articles

25 Apr

Posted at 12:46h in SEO, Strategy Plus by
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Some small businesses will never compete with the national market leaders. But this doesn't mean that you shouldn't be investing in online marketing. Instead, you should be concentrating on local SEO; ensuring that your business can be found by people in the specific areas that you cover. Assuming that you already have a fully-responsive website that works well across multiple devices, there are a number of tactics you can put in place to improve your online visibility. We've put together this local SEO checklist so you can focus on the most important areas...

21 Apr

Posted at 10:00h in Inbound Marketing, Strategy Plus by
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It’s commonplace for small businesses to try their hand at various different roles within a business rather than outsource to costly suppliers. However, there are some areas that remain outsourced because the subject matter makes them nervous; accountancy, IT and maybe even online marketing. Now, there may be areas SMEs will never be able to get stuck in to such as website programming and coding. But a large proportion could - in fact - be done in house. Here are just a few lists of tasks you can carry out in various different departments when marketing your business online...

11 Apr

Posted at 13:44h in Inbound Marketing, Strategy Plus by
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There is a lot of data floating around the internet that tells us quality content is what drives search results. However, not all businesses are taking full advantage of this opportunity. Some businesses will be paying for ‘search only’ content, which is not fit for human consumption (so to speak!). These are ‘technical’ posts designed with one goal: getting ranked higher in searches.

01 Apr

Posted at 15:14h in E-Commerce, Strategy Plus by
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This article is a guest post by Jezz Gobran of specialist online security company i-Secured. Would you give your personal details to a complete stranger? Probably not. But when you have a website that operates with cookies or captures personal data (such as through a contact form), that's exactly what happens. A privacy policy is the one thing that gives visitors assurance that their personal data will be collected and managed in line with legal obligations. That assurance helps build trust.