Digital Marketing Articles | Strategy Plus Birmingham Midlands UK
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"What on earth is he doing." some of you might be saying. "A daily blog on your company website?" Yes, you might think it's unrealistic, uninteresting or maybe even unprofessional to try and post a daily blog on the company website. I, however, think 140 characters on Twitter is just not enough sometimes. Like most of you, whether you are a butcher, baker or, in my case, an online marketing director, I have daily insights that may be worth sharing. The lack of a middle ground between tweets and well researched detailed pieces of content was recently highlighted to me by Gary Vaynerchuk's article about building a personal brand.

We’ve arrived at one of the most exciting times of the year for avid shopping discount-hunters and eCommerce stores everywhere. You guessed it; Black Friday. However, it isn’t the biggest shopping day of the year, subject to common belief - the Saturday before Christmas generally is. This year, the date to put in your diary is 25th November. In a few short years, Black Friday rocketed into one of the nation’s most anticipated sales events of the year.

SEO Google Penguin 4.0 After a long wait, and some algorithm fluctuations considered to be normal, Google's Penguin 4.0 algorithm update was rolled out on Sept 23rd 2016. Google's previous update was in 2014. Penguin 3.0 may have only affected less than 1% of US/UK searches, but that calculates to 12 billion queries. So what is Penguin 4.0? We’ll explain a little later, but first, let’s refresh our memory with what Google Penguin is:

Rankings fallen since penguin 4.0
Now that you have learned what the Google Penguin 4.0 update is, what does this mean for your business? Will it affect your Google ranking?
In short, yes it will. But only for those websites that acquire links unnaturally. These are links that are created with the sole intention of increasing your site’s rankings in Google. These are links from random directories, websites with no relevance to yours and especially foreign sites with no relevance.