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Articles

18 Nov

Posted at 13:48h in Social Media, Strategy Plus by
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Social media has two billion active users worldwide; 81% of this staggering amount will be accessing their social media profiles using a mobile phone. Mobile social media is an incredible opportunity for a business to build and improve connections and relationships with clients. As there is an increasing use of mobile devices to access the internet, keep up to date with the news, find entertainment etc. it is important for businesses to adapt! Google released an algorithm update this April in boosting the rankings of mobile-friendly websites and businesses.

10 Nov

Posted at 16:53h in Strategy Plus, Web Design by
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The design of your website is as crucial to your business as is the content that is included on your website. Web design usually receives mixed opinions on what is good or bad design usually because it can be subjective. However, some may believe that having a sleek, modern, up to date website is what constitutes a good website design, whereas others will prefer a muted down version of the former, and something simple will work just as well. Website design preference will often vary depending on the particular industry or business, sometimes on which web design is trending, but neither of these designs is wrong, or bad. What elements are considered 'wrong' in website design?

29 Oct

Posted at 14:25h in Inbound Marketing, SEO, Strategy Plus by
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Content marketing is a phrase we hear when seeking to create a successful social media marketing strategy. It is the one marketing tool that is essential for acquiring more web traffic and receiving a much higher amount of engagement on your social media profiles. The said content can be anything from a website's 'About Us' page to articles, however, it is more commonly associated with blog writing, which links back to SEO, as it is this practice that simultaneously provides the most success but also the most frustration. Below are a few tips that will hopefully inspire your future content marketing approaches.

21 Oct

Posted at 15:02h in Inbound Marketing, Social Media, Strategy Plus by
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The tactics behind running any type of customer-fed business is to have an understanding of the target market. A target market can adapt to the varied market changes and with this, it is becoming more of a challenge to complete the process easily. However, social media presents a brilliant range of tools that are directly beneath our fingertips - we just need to grasp the correct way of using them. Having knowledge of analytics is something and acquire a reputable social media presence is another thing though it is possible that some may not have an understanding of how to use those things to research and develop a sales structure. With the correct knowledge, you will be able to turn market research into an essential tool that doesn't demand a lot of your time or cost. The below tips are a sure-fire way to help you utilise your social media to optimise you market research aims!

13 Oct

Posted at 16:20h in Inbound Marketing, Strategy Plus by
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On a frequent basis, marketers come across new marketing tips and techniques that can improve their business. The influx of new data we are given can prove to be somewhat confusing and make our lives a little more difficult. We are sure to be introduced to more online marketing trends in 2016, and while they will certainly improve our marketing strategy, it is easy to overlook the tried-and-true methods that have served us well in the past. Below, we are looking into less recent but effective marketing tips as well as recently emerged marketing tips.