How does social media differ for small businesses?
Social media is a great tool for small businesses and - relatively speaking - the cost of entry is low. According to the social media marketing industry report, 92% of small business agree that social media is a crucial part to their marketing. More than 50% of small businesses agree that social media increases sales.
However, small businesses fail when trying to compete with bigger companies. Bigger companies have what seems like unlimited content while small businesses do not have the funds or time to reach the same level. Rather than competing with the big boys, however, small companies can grow by concentrating on creating loyalty, brand awareness and increasing the traffic to their website.
It's easy to forget that social media is social. With the rush to an ever-expanding list of new mediums and networks, SMEs need to invest time in engaging with their community of followers and connections. Are you just broadcasting your message out to the world? Or are you truly engaging with your customers and audience?