Articles | Online Marketing News | Strategy Plus Birmingham
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Articles

This articles' heading may seem a little pessimistic, which leans towards the obvious answer... which is very little. However, we thought we would put together a short blog explaining the realities faced by thousands of eCommerce businesses to help prepare them for the competitive online world. There are many reasons as to why retailers should have an eCommerce site: bigger audience, less overheads etc. Many businesses see the success stories such as ASOS; the massive potential and jump head first into getting a fancy online shop. If we take the story of ASOS, they started in 2000 and now have assets worth £237m. What many people don't know is that it was started by the grandson of Austin Reed and with £2.4m start up capital. We can assure you that very few clients will have that kind of funding behind them.

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With 1.13 billion daily active users, there is no doubt that Facebook is an important business tool for every kind of business. Even with the new algorithms, it is the ideal place to help you reach new audiences. Including supporting you to create a robust brand identity, allowing for promotion of the content you create, creating a community centred around your business and allowing your business to get easily found in searches.