Articles

29 Aug The realistic chance of making an eCommerce website succeed

Posted at 15:34h in E-Commerce, Strategy Plus by strategy-plus

This articles' heading may seem a little pessimistic, which leans towards the obvious answer... which is very little. However, we thought we would put together a short blog explaining the realities faced by thousands of eCommerce businesses to help prepare them for the competitive online world. There are many reasons as to why retailers should have an eCommerce site: bigger audience, less overheads etc. Many businesses see the success stories such as ASOS; the massive potential and jump head first into getting a fancy online shop. If we take the story of ASOS, they started in 2000 and now have assets worth £237m. What many people don't know is that it was started by the grandson of Austin Reed and with £2.4m start up capital. We can assure you that very few clients will have that kind of funding behind them.

26 Aug How to create a successful landing page to draw in prospects

Posted at 12:10h in Inbound Marketing, Strategy Plus by strategy-plus

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The most successful landing pages are simple and resonate with the right audience. Below, we're sharing tips on how you can take your landing pages to the next level to draw in prospects. We'll show you how to use headlines, colour, copy, and placement to create the perfect landing page!

15 Aug Has your website got a Thank You Page?

Posted at 17:37h in Inbound Marketing, Strategy Plus by strategy-plus

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Hmm, what's a Thank You Page? At some point, you would have come across a thank you message online. These range from "Thanks for your enquiry, we'll get back to your shortly" or "Thank you for your order, you will receive confirmation shortly". This may seem very...

15 Aug Content Marketing in 2017

Posted at 13:24h in Blogging, Inbound Marketing, Strategy Plus by strategy-plus

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Wouldn’t it be great to peek inside the minds of great marketers and borrow their brilliant ideas? Thought so, here's a video with the Rand Fishkin, Larry Kim, Benji Hyam, Sam Mallikarjunan, and Sujan Patel. Within just 5 minutes you will get a great insight to how...

28 Jul What are the Benefits of SEO for your Business?

Posted at 14:34h in Inbound Marketing, SEO, Strategy Plus by strategy-plus

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Search Engine Optimisation (SEO) is the act of analysing and editing your website to increase your ranking on search engines. But have you wondered why this is beneficial to your business? How does an SEO strategy make your website more powerful? Below, we have listed five reasons why we think SEO is beneficial.