Digital Marketing Articles | Strategy Plus Birmingham Midlands UK
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CTR Google Click Through Rate
The first question as to why you should increase your click-through rate seems obvious, but there's more to it than you may think.
Let's just say you are ranked 3rd organically within Google for 'luxury watches' and there are 1000 people searching for this term. You now need to get as many of those thousand searchers to click on your link. The more people that click on your link the more chances you have to sell your fancy watches, however, what does Google think if you are getting a higher or lower percentage of click-throughs?
Google's job is to serve up the most relevant and trustworthy sources for its users; if it serves up a website that nobody clicks on, would this not raise suspicions on whether it is actually the best website/link to deliver? Direct or indirect ranking factor? There are theories as to whether the CTR (click through rate) is a direct or indirect factor in Google's rankings (see a useful video from Moz below), but we would certainly look to ensure you increase your CTR to not only increase traffic but to ensure your rankings continue to do well.

We thought we'd take it one step further from our previous post covering what engagement is and what it has to do with social media and help you boost your engagement on social media. And what better way to kick it off with the social media giant itself, Facebook? So, exactly how do you get those users liking and commenting on your posts?  Keep on reading to find out!

We're sure the word 'engagement' has existed for some time now, but it is just us or is the word used constantly in the media and by people like us? Whether it's by politicians or chief executives, it seems to be the go-to word when discussing how they are going to solve all of their problems. Well, we're as guilty as all of them as engagement is the entire purpose of any social media campaign. In respect of social media, engagement means someone interacting with you, whether it be in response to your post or proactively to your page or maybe just tagging you and your brand into their message. This is all well and good but why is it so important?

Social networks are a way of life for many of us. It is no longer a case of should I use social media but with so many different platforms to choose from, which one should you use? Well, they all differ and can be used in many different ways. Below we have outlined the many uses of each one, in order to inform your decision on which one, or maybe all, to use. 

This articles' heading may seem a little pessimistic, which leans towards the obvious answer... which is very little. However, we thought we would put together a short blog explaining the realities faced by thousands of eCommerce businesses to help prepare them for the competitive online world. There are many reasons as to why retailers should have an eCommerce site: bigger audience, less overheads etc. Many businesses see the success stories such as ASOS; the massive potential and jump head first into getting a fancy online shop. If we take the story of ASOS, they started in 2000 and now have assets worth £237m. What many people don't know is that it was started by the grandson of Austin Reed and with £2.4m start up capital. We can assure you that very few clients will have that kind of funding behind them.