With customers relying less-and-less on traditional advertising and more on social media channels for information about restaurants, having a regularly updated profile is crucial. But this can take your time away from running your restaurant. That's why we've put together these quick and easy tips to making the most of your Facebook, Instagram and Twitter accounts...

You'll already know the importance of maintaining a strong social media presence for your brand or business. While social media platforms may not lead directly to conversions for your business, they are crucial for raising awareness and allowing for direct contact with your customers.

You'll also know that scheduling updates and managing your social channels takes time. But before even thinking about content, many businesses need to ensure that their social profiles are optimised properly and completed fully.

This doesn't have to take too much time. We've put together this checklist that you can use to guide you through the process of giving your social profiles a much-needed health check...

Reducing the cost of visual content creation

Visual marketing is becoming ever more important; a crucial aspect of your overall content marketing strategy in 2016. Not all content is king; it's visual content that is poised to take the throne. But producing visuals, creating engaging content for social media and making sure your branding is on point all take time and cost money. And these are resources that small businesses do not necessarily have. There are some simple tools that can reduce these costs. Visuals needn't be time-consuming. Nor do you need to shell out on expensive graphic design software to acheive this. Instead - with a little planning - you can build a suite of tools to help you create visual content more easily.

The end of the year is a great time to start thinking about planning your businesses' online marketing strategy for the next year. 2016 will see an increase in the importance of content creation, increased growth in mobile, changes to SEO best practices, a diversification of social media and growing investment in digital assistants. We've outlined 5 key online marketing trends that SMEs need to be ready for in 2016 and some tips that can help your business stand out from the crowd...

Present times have seen the web design industry flourish with the promise of promoting a business and/or marketing a product. As there are millions of users constantly exploring the internet, searching for what they are looking for in the comfort of their own homes - many businesses won't want to miss out of the likelihood of profits they can receive from this activity.

How does social media differ for small businesses?

Social media is a great tool for small businesses and - relatively speaking - the cost of entry is low. According to the social media marketing industry report, 92% of small business agree that social media is a crucial part to their marketing. More than 50% of small businesses agree that social media increases sales.

However, small businesses fail when trying to compete with bigger companies. Bigger companies have what seems like unlimited content while small businesses do not have the funds or time to reach the same level. Rather than competing with the big boys, however, small companies can grow by concentrating on creating loyalty, brand awareness and increasing the traffic to their website.