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With 1.13 billion daily active users, there is no doubt that Facebook is an important business tool for every kind of business. Even with the new algorithms, it is the ideal place to help you reach new audiences. Including supporting you to create a robust brand identity, allowing for promotion of the content you create, creating a community centred around your business and allowing your business to get easily found in searches.

I may be jumping the gun here but it seems like summer has arrived - even if only for a short while. This means there is a clamber to get out of work and into the sunshine. For some of us, however, there may be a little feeling of guilt; the idea that we are missing out on business, things aren't getting done or others are getting head of us whilst we top up our non-existent tan. Here are just a few ways in which you can reduce the guilt and make sure your brand is still working for you whilst you're out of the office....

Even though we are in the digital age, many people still wonder why it is important to have a presence online. They may wonder how it can help their business or brand and why they should bother to invest time and money into social media. So we decided to compile a list to decipher why you should be dedicating some time to getting your message across clear and concisely on social media platforms.