Articles
15 Feb The benefits and disadvantages of drop shipping
An e-commerce business has many things to take into account when setting up - delivery arrangements, where the stock will be stored, the most cost-effective and least time-consuming way for the company to arrange its items. Read our article to see how drop shipping has become the preferred choice for e-commerce websites today. Drop shipping is effectively taking out the process of having deliveries from suppliers to your company and simply getting them to deliver the item straight to the customer. It cuts out the unnecessary task of getting a delivery to simply send it out again. This saves money on postage, while also eliminating the need to worry about storage space for smaller e-commerce sites. But, while it has its advantages, drop shipping isn’t ideal for everyone...
08 Jan Social media fixes that you can implement right (wait for it)… Now
You'll already know the importance of maintaining a strong social media presence for your brand or business. While social media platforms may not lead directly to conversions for your business, they are crucial for raising awareness and allowing for direct contact with your customers.You'll also know that scheduling updates and managing your social channels takes time. But before even thinking about content, many businesses need to ensure that their social profiles are optimised properly and completed fully.
This doesn't have to take too much time. We've put together this checklist that you can use to guide you through the process of giving your social profiles a much-needed health check...
07 Jan 11 time-saving design tools for SMEs
Reducing the cost of visual content creation
Visual marketing is becoming ever more important; a crucial aspect of your overall content marketing strategy in 2016. Not all content is king; it's visual content that is poised to take the throne. But producing visuals, creating engaging content for social media and making sure your branding is on point all take time and cost money. And these are resources that small businesses do not necessarily have. There are some simple tools that can reduce these costs. Visuals needn't be time-consuming. Nor do you need to shell out on expensive graphic design software to acheive this. Instead - with a little planning - you can build a suite of tools to help you create visual content more easily.
08 Dec 5 online marketing trends for SMEs in 2016
The end of the year is a great time to start thinking about planning your businesses' online marketing strategy for the next year. 2016 will see an increase in the importance of content creation, increased growth in mobile, changes to SEO best practices, a diversification of social media and growing investment in digital assistants. We've outlined 5 key online marketing trends that SMEs need to be ready for in 2016 and some tips that can help your business stand out from the crowd...