Search Engine Optimisation (SEO) is constantly changing, with new updates being released, different trends, strategies etc. it's evolving; this year Google's algorithms have updated multiple times. To keep up with all of the updates and transformations, business SEO efforts may need to be altered: Optimise for mobile...
Sending out an email marketing campaign, a business would initially imagine the email being accessed via their computers and laptops, through their inbox, however, recent data has confirmed that 65% of emails are presently being opened on smartphones and tablets. If your business targets consumers who...
eCommerce shoppers splurged an estimate of £810,000,000 on Friday, due to Black Friday's deals. The figure eclipsed the Cyber Monday prediction of £650,000,000 spent which could result in Boxing Day being usurped as the largest shopping day of the year, once the sales made in store...
It had been clarified earlier on in the year that Instagram was the fastest-growing social platform. Nearing the end of the year the tables have turned, and now it's Tumblr and Pinterest that are proudly taking the top spots. Active users on Tumblr grew by 120%...
Online marketing is a stellar job and ensuring that your content is up to standard when you have a load of other jobs to do, can be trying. Although, there are definitely tactics that can be implemented that do not take too long: Getting a captivating headline A headline is...
The festive season is a busy time for retailers, with a majority of sales being transacted online, however the difference between having a decent year and an exceptional year, lies with having a strong eCommerce strategy. Here are four key factors online sellers should include in...