It had been clarified earlier on in the year that Instagram was the fastest-growing social platform. Nearing the end of the year the tables have turned, and now it's Tumblr and Pinterest that are proudly taking the top spots. Active users on Tumblr grew by 120%...
Online marketing is a stellar job and ensuring that your content is up to standard when you have a load of other jobs to do, can be trying. Although, there are definitely tactics that can be implemented that do not take too long: Getting a captivating headline A headline is...
The festive season is a busy time for retailers, with a majority of sales being transacted online, however the difference between having a decent year and an exceptional year, lies with having a strong eCommerce strategy. Here are four key factors online sellers should include in...
For a strong global content marketing plan to arise, the plan requires extensive collaboration, close communication and hard compromises. Marketing is all about business growth. Content marketing has the same initial goal but the business growth is from creating content that is educational, insightful, and/or entertaining...
Starting up is often a trying task, being suffocated with responsibilities and the amount of time that certain projects and elements need to be completed by creates a difficulty that online start-ups dread. Online startups need to market and here are five musts that all online startups...
A common misconception is the idea of content being written solely for SEO. In simpler terms, keyword research is market research which should be utilised by your website to serve the search query your consumers are looking for, essentially making your content for people and not...