Delving into social media and tackling it the right way is quite a difficult job, with balancing the posts that are sent out and making sure you are not over-communicating or under-communicating. An aspect of communication on Twitter should value your brand's honesty - dealing with...
It's a shaky proposition but don't turn your backs on Facebook yet. It still has its benefits of being quite an engaging social platform, and we tell you why. Personality Facebook is a brilliant way of providing a spotlight on a business's culture. It's also an opportunity...
According to a recent study, seven out of ten consumers will use a local business if it has information on its social media website. Setting up a social media account is one thing, but it's vital to establish a Social Media Management plan that is appropriate...
For the tracking of detailed performance of existing traffic on your online store, or to track specific actions carried out by shoppers, the eCommerce store reporting in Google Analytics will need to exceed its basic user performance metrics. If you add event tracking to your more...
A recent survey has found that smaller businesses depend highly on social media than any other media, and it is in fact drawing the most expenditure and usage. Social media is currently topping other media platforms, for small to medium businesses, excelling in usage and spending. The...
The necessity of managing social media for your business is inescapable, so hiring a skilled person for the job is wise, of course, but it isn't always the most simplest task finding the right person for the skills to do the job. If you're searching for...