Facebook has recently announced a set of tools, Product Ads, that allows a more effective method for businesses to reach the social network's 1.4 billion users. Product Ads is beneficial for businesses that promote their product catalogues on Facebook as they can now manually create ad...
Hashtags can be seen on various social networking sites, most commonly on Twitter for adding additional context and metadata to tweets. A hashtag can be added by prefixing a word along with the hash symbol: #socialmedia. The development of hashtags came to in order to create certain 'groupings'...
There has been an increase in people searching for fast-moving consumable goods (FMCG) resulting in a possible influence from the Internet of over a third of total sales in that field by 2020. The statistic by Google and Bain & Company also claimed that online sales...
Twitter and Google are once again partners, CEO Dick Costolo has confirmed. The details of the reformed partnership were not disclosed leaving questions open such as how much Twitter stands to make from the deal ad what kind of content and data would be shared between...
Instagram is beginning to make the transition between personal and business use. Differing from Facebook and Pinterest, Instagram does not offer any business-specific features, however, this has not stopped retailers and business utilising the site and app in an attempt to draw in some of the 300...
Email personalisation has developed and evolved over time as email marketing has done so. Including real-time content that is adaptable depending on the environment or location based factors, alongside knowing which device has been used to view the email on, purchase history, social recommendation and preferences. All of...