There has been a constant emphasis on websites to perform at high speeds and this will have an impact on trending web layouts for 2015. Traditional web layouts swore by the utilisation of a header, footer, sidebar and content area formula. However, recently this has been...
Online marketing is frequently misunderstood, a majority of business owners believe the strategy is strict to online businesses. In fact, online marketing has a direct influence on in-store sales. A recent study concluded this with the results of almost 92% of purchases offline were followed by...
In the never ending race to win money from brands in advertising, social media networks are pulling out all the stops and delivering updates to their networks faster than we, the consumers, can get used to them. In the start of 2015, Pinterest decided to improve...
Facebook has recently announced a set of tools, Product Ads, that allows a more effective method for businesses to reach the social network's 1.4 billion users. Product Ads is beneficial for businesses that promote their product catalogues on Facebook as they can now manually create ad...
Hashtags can be seen on various social networking sites, most commonly on Twitter for adding additional context and metadata to tweets. A hashtag can be added by prefixing a word along with the hash symbol: #socialmedia. The development of hashtags came to in order to create certain 'groupings'...
There has been an increase in people searching for fast-moving consumable goods (FMCG) resulting in a possible influence from the Internet of over a third of total sales in that field by 2020. The statistic by Google and Bain & Company also claimed that online sales...