Sending out an email marketing campaign, a business would initially imagine the email being accessed via their computers and laptops, through their inbox, however, recent data has confirmed that 65% of emails are presently being opened on smartphones and tablets. If your business targets consumers who...
eCommerce shoppers splurged an estimate of £810,000,000 on Friday, due to Black Friday's deals. The figure eclipsed the Cyber Monday prediction of £650,000,000 spent which could result in Boxing Day being usurped as the largest shopping day of the year, once the sales made in store...
It had been clarified earlier on in the year that Instagram was the fastest-growing social platform. Nearing the end of the year the tables have turned, and now it's Tumblr and Pinterest that are proudly taking the top spots. Active users on Tumblr grew by 120%...
Online marketing is a stellar job and ensuring that your content is up to standard when you have a load of other jobs to do, can be trying. Although, there are definitely tactics that can be implemented that do not take too long: Getting a captivating headline A headline is...
The festive season is a busy time for retailers, with a majority of sales being transacted online, however the difference between having a decent year and an exceptional year, lies with having a strong eCommerce strategy. Here are four key factors online sellers should include in...
For a strong global content marketing plan to arise, the plan requires extensive collaboration, close communication and hard compromises. Marketing is all about business growth. Content marketing has the same initial goal but the business growth is from creating content that is educational, insightful, and/or entertaining...