Facebook’s f8 Developer Conference kicks off on June 30th 2014. There are strong indications that eCommerce will be discussed again. Social Media Pundits have been speculating about the kind of announcements that may be made in this year's Facebook Developers Conference (f8). f8 is due to begin...
You may or may not have heard of the term Buyer Persona when reading a marketing article however not really understand exactly what it meant. I hope to explain in a little more detail about what is actually meant and how its' beneficial to outline your...
You know you want to do some email marketing. Or, perhaps more accurately, you feel like you're supposed to do some email marketing. Where to start? An "email marketing plan" sounds far more complicated, intimidating, and time-consuming than it really is. With this guide, you can put...
The search box for an e-commerce website is not just useful, but essential! Did you know that there is a 6 times higher conversion rate when people use the search box facility? Well, this is the truth of the matter and not only do you need to...
Google Tools are widely available to us all, but do we know all of them? Google Sky We all know of Google Earth, the revolutionary tool that came to our attention in 2005. Now, being close to its 10 year anniversary, it has a sub product in...
There are so many ways to please a search engine, but what's the right way? Search engines rank sites purely on the basis of how many people visit them… Right? Wrong. The ranking of a website isn’t due to how much traffic it attracts. Search engines,...