Articles | Online Marketing News | Strategy Plus Birmingham
paged,page-template,page-template-blog-large-image,page-template-blog-large-image-php,page,page-id-1868,paged-35,page-paged-35,ajax_fade,page_not_loaded,,wpb-js-composer js-comp-ver-5.0.1,vc_responsive


Your unique selling proposition or point (USP) is crucial to driving leads and conversions. There is a growing competition between businesses and the struggle to stay among the highest in the ranks is becoming quite a challenge. Some companies prefer to more cost-effective ways to build and maintain their identity, when other companies may be constantly changing their strategies.