Articles
26 Oct RankBrain: What you need to know
When it comes to SEO practice, it is important to always keep up to date with Google’s algorithms as their constantly changing nature means strategies have to change accordingly. Google’s most important algorithm change is RankBrain, which focuses on semantics as opposed to exact search matches. In other words, this artificial intelligence system is able to see what a website page is about and connect it to users’ searches.
26 Oct What Makes a Good Landing Page?
.A landing page is a page on your website that is designed to obtain a conversion, whether this is a sale, a download, a contact form or an upload. High-conversion rates on a landing page are on the basis of a successful online business. The more landing pages you have on your website, the more likely you are to get search traffic and conversions so never underestimate the power of an SEO friendly landing page. Websites with 10-15 landing pages, in fact, get 55% more conversions than websites with less than 10. Now that you know how important landing pages are, what makes a good landing page?
26 Oct What Users Want
To be successful in the eyes of search engines, you have to please users first. The best way to attract users to your site is to find out what they want and create content based on your findings. Some great ways to find out what your actual and potential customers want include:
26 Oct How to Audit your site for SEO
Auditing your site for SEO will show you how you can improve your rankings and get more traffic to your website, resulting in more sales. By auditing, we mean examining the performance of your overall site as well as its individual pages. It helps you see what is lacking and what can be optimised in order to increase your profits. It is a great way to set new goals as well as making the best out of what you already have.
11 Oct Get to know who is viewing your website
You may have heard of or you are already using Google Analytics to measure your website, app, digital and offline data to gain customer insights. Here you can view invaluable data that will support you in growing your online presence and ensuring the customers you want...