.A landing page is a page on your website that is designed to obtain a conversion, whether this is a sale, a download, a contact form or an upload. High-conversion rates on a landing page are on the basis of a successful online business. The more landing pages you have on your website, the more likely you are to get search traffic and conversions so never underestimate the power of an SEO friendly landing page. Websites with 10-15 landing pages, in fact, get 55% more conversions than websites with less than 10. Now that you know how important landing pages are, what makes a good landing page?

To be successful in the eyes of search engines, you have to please users first. The best way to attract users to your site is to find out what they want and create content based on your findings. Some great ways to find out what your actual and potential customers want include:

Auditing your site for SEO will show you how you can improve your rankings and get more traffic to your website,  resulting in more sales. By auditing, we mean examining the performance of your overall site as well as its individual pages. It helps you see what is lacking and what can be optimised in order to increase your profits. It is a great way to set new goals as well as making the best out of what you already have. 

Strategy Plus turned 20 years young this year and we decided to celebrate with a fancy rebrand and a Charity Golf Day! The special occasion raised much-needed funds for our favourite charity, Free@Last and was a great opportunity to connect with old friends, as well as making new ones. Thanks to all our sponsors and to all participants, we hope you had as much fun as we did.