Articles

More often than not, we'll experience the feeling that something is lacking in our lives and due to that we’ll change something. Be it something simple like a new haircut or actually going along to that class we said we might try out, or something a little bolder like having to say yes to everything for a day. Essentially, we rebrand ourselves - and without getting too deep - we rebrand our life. This may be due to changing trends or just the fact that you feel more confident in yourself and that's no different in business.

If you're not entirely sure what a rebrand is, I suggest you take a look at Lia's article, but I thought I would explain why we chose to go through this challenging and time-consuming process. If I were to start the business from today I would never have chosen the name Strategy Plus. As it's hard to say over the phone, has a poor email address and, quite frankly. it has no character.

So, you’ve implemented email marketing into your marketing plan but there’s something that feels a little… well, off. Maybe you’re struggling to obtain subscribers, or you have too many lists, or maybe you’re not getting enough click-throughs. Whatever the issue, we have some great email marketing tool suggestions below that will be sure to solve them!

You have read endless articles about the importance of SEO and you are ready to do whatever it takes to optimise your search engine? GREAT!!! Now: where do you start? Before any major change, it is important to have a set of tools at your disposal. SEO is no different. There is a wide variety of free tools at your disposal that you can use, here are some of our favourite ones:

Congrats! You have a website, you may have had it for some time and yet you're still not sure if it's working as well as it could. You might even know that that there's thousands of visits but very little leads. Or maybe you used to get leads but have slowly decreased over time. I know there may be a thousand reasons as to why your website is performing the way it is. This article is to give you three tools to help you understand if there is an issue, what is the issue and even if your website isn't converting visitors into leads and how to chase after them even after they left your site.