first quarter profits back in 2016 to $1.51 billion. Yet Twitter is still to make a profit. The reason for this is Facebook's launch of business pages, a way or luring businesses into creating special pages with greater functionality and insights. However by doing this, they can then affect the organic reach of their posts by changing the algorithm specifically for them. As a result, business posts are far less likely to be seen by their own fans/followers without paying to have the posts boosted. So, what does this mean for businesses on Instagram as Facebook looks to make money from it? No prizes for guessing......the launch of Instagram Business Profiles in the middle of 2016, that's what.
The internet arguably has changed our behaviour as consumers, gone are the days people see a car ad and go down to the dealership. The internet is now the next stop before any contact is made.