Innovative ways to use Video

Innovative uses of video for your business

I’m sure everyone know by now the importance of visual content and video content in particular. Here’s just one reason why it’s so effective for your online marketing.

When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.


However it’s easier said than done, I personally hate being in front of camera and because there are so many videos out there, how can you differentiate yourself from all the others?

Here are a few ideas I’ve come across that are fairly unique and work:

1. Tommy Langford

Tommy is a good friend of Strategy Plus and a very good boxer, currently British and Commonwealth champion. Not only does his coach constantly think of innovative ways to train and get one over their competition but he’s also thought of a different way to video their training sessions.

Here’s Tommy on the pads up close and personal using a GoPro strapped round his coach’s chest.


2. Whiteboard Friday

Rand Fishkin is one of the leading authorities when it comes to SEO and one of the ways he’s become so influential is because of his bite-size and easy to understand whiteboard Friday videos. If he were to try and explain his methods and ideas purely in the written form, people might zone out pretty quickly (sorry Rand).


3. Tia Ward

Tia is a very popular Beauty Vlogger and has started a series of videos where she’s in the back of her car. This idea may have come from popular TV interview series such as James Corden for The Late Late Show, but works nonetheless. This one video has been seen over 100K times and takes very little effort indeed. In the video she even points out the fact she doesn’t even have a microphone, anybody can do this, you just need a bit of confidence and a different way of getting your message across.


4. Extra Joe

Now I know Joe is not trying to promote a business or brand here but his use of a drone in his YouTube videos certainly adds something unique. I know drones aren’t for everyone but they are well within the reach of most business budgets. This video happened to reach over 140K people, think of the exposure your band could get, even if you got just 1% of the reach.


5. Gary Vee

Now here’s a Social Media legend; Gary grew his Dad’s online wine merchant business massively by using Social Media and, in particular, YouTube. Since then, Gary has gone on to make billions through various businesses but all have the a reliance on Social Media. He has many different ways of creating content and many different video clip formats. Here’s one that we could all do, an interview with questions coming in from your target audience.


For further tips on video production Hubspot have provided 14 great tips or how to create a script. 

In summary, I suggest thinking about the format of your videos and how you can make a long term series of videos in a way that sets you apart, are quick to make and are cost effective. If you can tick these boxes then all you have to think about is the content. Put this together and it will make a real difference to your online marketing ROI and business growth.


Innovative uses of video for your business 3