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Originally Search Engine Optimisation (SEO) was all about ranking as high as you could in the top ten blue links on Google. These would appear after the really obvious Ads at the very top, remember those? Google SEO benefits and the old adwords Now this is what Google results look like.......
  It's a whole different ball game. The competition, and also the opportunities, have increased significantly. You haven't just got 10 organic spots to appear in, you have images/videos, snippets (people also asked section), maps etc. But have you wondered why this is beneficial to your business? With all the competition out there, is it possible to succeed? Below, we have listed five reasons why we think SEO is beneficial and essential for ALL good Digital Marketing Strategies.

Rankings fallen since penguin 4.0
Now that you have learned what the Google Penguin 4.0 update is, what does this mean for your business? Will it affect your Google ranking?
In short, yes it will. But only for those websites that acquire links unnaturally. These are links that are created with the sole intention of increasing your site’s rankings in Google. These are links from random directories, websites with no relevance to yours and especially foreign sites with no relevance.

It's one thing to write brilliant content however, it's another to have it read and ranked. Titles are vital for the entire blog as they are what sells the content, representing it in search engines, emails and on social media. Below we have compiled a few tips and tricks to help you find the perfect blog title every time.