Google Penguin 4.0 Tag

SEO Google Penguin 4.0 After a long wait, and some algorithm fluctuations considered to be normal, Google's Penguin 4.0 algorithm update was rolled out on Sept 23rd 2016. Google's previous update was in 2014. Penguin 3.0 may have only affected less than 1% of US/UK searches, but that calculates to 12 billion queries. So what is Penguin 4.0? We’ll explain a little later, but first, let’s refresh our memory with what Google Penguin is:

Rankings fallen since penguin 4.0
Now that you have learned what the Google Penguin 4.0 update is, what does this mean for your business? Will it affect your Google ranking?
In short, yes it will. But only for those websites that acquire links unnaturally. These are links that are created with the sole intention of increasing your site’s rankings in Google. These are links from random directories, websites with no relevance to yours and especially foreign sites with no relevance.