Inbound Marketing Tag

Generating leads is not an easy task for a company. This infographic is a great go-to guide with five steps on lead generation through Inbound Marketing. 64% of marketers said that increasing audience engagement was crucial for their social media strategy. Want to find out more? Check out our infographic with smart ways to generate more leads for your business.

More often than not, we'll experience the feeling that something is lacking in our lives and due to that we’ll change something. Be it something simple like a new haircut or actually going along to that class we said we might try out, or something a little bolder like having to say yes to everything for a day. Essentially, we rebrand ourselves - and without getting too deep - we rebrand our life. This may be due to changing trends or just the fact that you feel more confident in yourself and that's no different in business.

Google star ratings are a visual incentive to click! When you see star ratings underneath a webpage as opposed to another you’re more likely to trust that website more. This is because people trust other people and are more likely to want a product or service that has been tested before and has positive reviews over another that has no proof of usage. So the question remains: how do we get those stars?

A BBC reported today on an annual survey highlighting the time spent on social media now overtakes that of TV, with 15 year old's spending on average 4.8 hours per day. What does this mean for marketers and advertisers? It's clear, go where the customers go, on to Social Media! Clearly this report focuses on young people but Social Media has been around for some time now, Facebook was founded in 2004, therefore it shows the trend is amongst all age groups. I come across many people suggesting that their business isn't social and therefore not suitable for social media. I would of course disagree, even if you are a firm of accountants, I'm confident that the vast majority of their clients will be on Facebook, therefore why not build the relationship further on Facebook?

The most cost effective way to make strangers into customers and then to promoters   The proven methodology for the digital age Inbound marketing has been the most effective marketing method for creating online revenue since 2006. Rather than buying adverts, email lists, and forcing your message on people that may...