online marketing Tag

Originally Search Engine Optimisation (SEO) was all about ranking as high as you could in the top ten blue links on Google. These would appear after the really obvious Ads at the very top, remember those? Google SEO benefits and the old adwords Now this is what Google results look like.......
  It's a whole different ball game. The competition, and also the opportunities, have increased significantly. You haven't just got 10 organic spots to appear in, you have images/videos, snippets (people also asked section), maps etc. But have you wondered why this is beneficial to your business? With all the competition out there, is it possible to succeed? Below, we have listed five reasons why we think SEO is beneficial and essential for ALL good Digital Marketing Strategies.

So, you’ve implemented email marketing into your marketing plan but there’s something that feels a little… well, off. Maybe you’re struggling to obtain subscribers, or you have too many lists, or maybe you’re not getting enough click-throughs. Whatever the issue, we have some great email marketing tool suggestions below that will be sure to solve them!

We thought we'd take it one step further from our previous post covering what engagement is and what it has to do with social media and help you boost your engagement on social media. And what better way to kick it off with the social media giant itself, Facebook? So, exactly how do you get those users liking and commenting on your posts?  Keep on reading to find out!

We're sure the word 'engagement' has existed for some time now, but it is just us or is the word used constantly in the media and by people like us? Whether it's by politicians or chief executives, it seems to be the go-to word when discussing how they are going to solve all of their problems. Well, we're as guilty as all of them as engagement is the entire purpose of any social media campaign. In respect of social media, engagement means someone interacting with you, whether it be in response to your post or proactively to your page or maybe just tagging you and your brand into their message. This is all well and good but why is it so important?