Social media is a great tool for small businesses and - relatively speaking - the cost of entry is low. According to the social media marketing industry report, 92% of small business agree that social media is a crucial part to their marketing. More than 50% of small businesses agree that social media increases sales.
However, small businesses fail when trying to compete with bigger companies. Bigger companies have what seems like unlimited content while small businesses do not have the funds or time to reach the same level. Rather than competing with the big boys, however, small companies can grow by concentrating on creating loyalty, brand awareness and increasing the traffic to their website.
It's easy to forget that social media is social. With the rush to an ever-expanding list of new mediums and networks, SMEs need to invest time in engaging with their community of followers and connections. Are you just broadcasting your message out to the world? Or are you truly engaging with your customers and audience?
Before the internet, businesses had relied on door-to-door interaction and marketing in order to engage with the public. Since then, technology has ruled our inbound marketing methods, evolving so to enable us to create motion pictures, opening up new paths in TV and radio and then...
LinkedIn is an incredible place to network and market your business and skills. However, you may come to a standstill when you ask yourself: what will be my audience like to see? What content is compelling? Well, you need wonder no longer as we have a solution!...
Going viral is a main goal for a majority of brands because of the promise there will always be someone to view the content that is posted, someone from the billions of daily online users. However, a lot of businesses will only see a few hundred...