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Originally Search Engine Optimisation (SEO) was all about ranking as high as you could in the top ten blue links on Google. These would appear after the really obvious Ads at the very top, remember those? Google SEO benefits and the old adwords Now this is what Google results look like.......
  It's a whole different ball game. The competition, and also the opportunities, have increased significantly. You haven't just got 10 organic spots to appear in, you have images/videos, snippets (people also asked section), maps etc. But have you wondered why this is beneficial to your business? With all the competition out there, is it possible to succeed? Below, we have listed five reasons why we think SEO is beneficial and essential for ALL good Digital Marketing Strategies.

Congrats! You have a website, you may have had it for some time and yet you're still not sure if it's working as well as it could. You might even know that that there's thousands of visits but very little leads. Or maybe you used to get leads but have slowly decreased over time. I know there may be a thousand reasons as to why your website is performing the way it is. This article is to give you three tools to help you understand if there is an issue, what is the issue and even if your website isn't converting visitors into leads and how to chase after them even after they left your site.

If you've been on the Facebook app recently you may have noticed the latest way you can share your life on the social platform, and it's something you'll have seen, and possibly used, before. Facebook Stories is the most recent feature to roll out on the company's main app. It's a familiar concept and has been used on other Facebook-owned services such as Instagram, Messenger and WhatsApp (although WhatsApp has now brought back its original status feature). The social platform's newest addition, although recognisable, will look different, and we're sharing what you need to know before trying it out.