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What are the multiple benefits of SEO? 1

28 Jan What are the multiple benefits of SEO?

Posted at 14:34h in SEO by strategy-plus

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Originally Search Engine Optimisation (SEO) was all about ranking as high as you could in the top ten blue links on Google. These would appear after the really obvious Ads at the very top, remember those?

Now this is what Google results look like.......

It's a whole different ball game. The competition, and also the opportunities, have increased significantly. You haven't just got 10 organic spots to appear in, you have images/videos, snippets (people also asked section), maps etc. But have you wondered why this is beneficial to your business? With all the competition out there, is it possible to succeed? Below, we have listed five reasons why we think SEO is beneficial and essential for ALL good Digital Marketing Strategies.

UK ecommerce is set to top exports of £28b by 2020 2

18 Feb UK ecommerce is set to top exports of £28b by 2020

Posted at 15:38h in E-Commerce, News, Strategy Plus by strategy-plus

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UK e-commerce exports are expected to hit a staggering £28 billion by 2020 as UK retailers are set to enjoy a trade hike that will outdo the US and Germany by a long stretch. A report by Google discovered that in 2013 the UK’s trade...

11 Jan Paid vs Organic; Digital Marketing’s big debate

Posted at 10:56h in Social Media, Inbound Marketing, SEO, Strategy Plus by strategy-plus

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There are two ways to gain increased brand awareness, perception, website traffic, leads and sales: paid and organic. But what are the differences between them and which is better for you?

11 Nov Five Social Media Marketing Tips For Black Friday Success

Posted at 11:20h in Social Media, Strategy Plus by strategy-plus

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As mentioned in our previous post, Black Friday is an important date in the e-commerce calendar; for both consumers and retailers. So we thought we would put together a selection of social media tips that will ensure that you take advantage of one of the biggest commercial weekends of the year.

28 Oct Have your Google rankings dropped since the Penguin 4.0 update?

Posted at 10:00h in SEO, Strategy Plus by strategy-plus

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Now that you have learned what the Google Penguin 4.0 update is, what does this mean for your business? Will it affect your Google ranking?

In short, yes it will. But only for those websites that acquire links unnaturally. These are links that are created with the sole intention of increasing your site’s rankings in Google. These are links from random directories, websites with no relevance to yours and especially foreign sites with no relevance.

06 Jun Are you really planning your Email Marketing?

Posted at 07:56h in Email Marketing, Strategy Plus by strategy-plus

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You know you want to do some email marketing. Or, perhaps more accurately, you feel like you're supposed to do some email marketing. Where to start? An "email marketing plan" sounds far more complicated, intimidating, and time-consuming than it really is. With this guide, you can put...

13 May E-Commerce Search Box & Filter Tips

Posted at 16:48h in E-Commerce, Strategy Plus by strategy-plus

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The search box for an e-commerce website is not just useful, but essential! Did you know that there is a 6 times higher conversion rate when people use the search box facility? Well, this is the truth of the matter and not only do you need to...

13 May 8 Google Tools That You Probably Don’t Know About

Posted at 13:51h in Strategy Plus, Tools by strategy-plus

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Google Tools are widely available to us all, but do we know all of them? Google Sky We all know of Google Earth, the revolutionary tool that came to our attention in 2005. Now, being close to its 10 year anniversary, it has a sub product in...

06 May How can you please a search engine?

Posted at 20:13h in SEO, Strategy Plus by strategy-plus

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There are so many ways to please a search engine, but what's the right way? Search engines rank sites purely on the basis of how many people visit them… Right? Wrong. The ranking of a website isn’t due to how much traffic it attracts. Search engines,...

16 Apr 6 top e-commerce tips for online dominance

Posted at 14:38h in E-Commerce, Strategy Plus by strategy-plus

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Running an e-commerce site isn't an uncommon thing in the modern financial climate. It’s an incredibly popular venture that removes the need for a physical store, but many people are lucky enough to have both. So, with your e-commerce website, you naturally want to make...