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Blogging tips for your company

This is the second part in our series about blogging for small businesses. You can read the previous article here, or go straight to the third in the series

Should you have a blog?

It seems that everyone and their mother has a blog these days but there is a vast difference between those that use their blog as a hobby and those that use it for business. When it is used for a company it can help support your search engine optimisation (SEO), make a website more personable, as well as add a hint of personality, adding credibility and giving a source of answers for a potential client.

So now you have decided to write a blog. What should it be?

  • Topical
  • Informed
  • Relevant

By guaranteeing a blog is all three, you ensure a blog is current, detailed and ties in with what business you are in. This will allow your target audience to read and to come back continuously. If a blogpost also contains infographics, a social sharing function and a call to action, you allow the reader to engage and share your knowledge.

Make sure to remember the 3 golden rules of blogging!

Integration on the company’s website

Where you place your blog on your website will vary but it should be on there.

Consistency

The frequency of blogposts and the tone are equally important factors and should be consistent, so a reader knows what to expect and when to expect it.

Keywords

It is best to have a plan of why you are writing your blogposts, what message you are trying to convey and use that information to draw out some keywords that you can then include in nearly every post. This handy tip will help to increase the SEO of the site.

Who should be blogging?

Everyone! As long they follow these hints and tips, obviously

How do you create content?

  • Monitor social conversations
  • Recruit a team of content creators
  • Keep ideas flowing
  • Repurpose content
  • Make your camera your best friend, take pictures and video everything that you find interesting
  • Google Alerts
  • Conduct original research
  • Look beyond your industry and audience
  • Keep a list of evergreen content

Still need some help to increase your online presence for your company or not confident in your blogging skills? Get in touch for a free online marketing review or contact us for a bespoke quote.