How do you create a brand that resonates with your target audience?
You have the product, you have the service. You know there is a huge potential for success.
But, how do you gain and hold the attention of your audience?
How do you make them feel the way you’d like?
How do you make them feel like they belong?
And that’s where brand development comes in.
If implemented correctly, an effective brand strategy will generate the desired feeling every time a person touches it.
And it’s not just as simple as designing a logo or creating a brand vision board.
And that’s where we can help understand the essence of your business, create a brand narrative and then communicating this through design and content.
From company positioning statements and value propositions to copywriting, branding workshops and brand identity, our team will help you to discover exactly why your customers will want to be part of your brand journey.
Case Study – Cerebra
We were tasked with creating the brand from scratch. For a start-up recruitment agency specialising in sourcing finance leaders for early-stage technology companies.
We worked with the client to understand their WHY, HOW, WHAT and WHO. With this, we were able to create a positioning statement for clear messaging on the homepage, socials, presentation decks etc.
The logo was developed along with iconography, to be used throughout the website and online platforms such as LinkedIn.
With this in place we created a selection of social media posts, they vary slightly in style so that the client can keep their follower’s attention.
Our copywriter spent time with the client to ensure the website not only communicated the key messages but in the right tone of voice.
Last but not least we designed and developed the website to its phase 1 stage when there was enough content to go to market.
As the business develops, so will the website and all its collateral.