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With 1.13 billion daily active users, there is no doubt that Facebook is an important business tool for every kind of business. Even with the new algorithms, it is the ideal place to help you reach new audiences. Including supporting you to create a robust brand identity, allowing for promotion of the content you create, creating a community centred around your business and allowing your business to get easily found in searches.

Even though we are in the digital age, many people still wonder why it is important to have a presence online. They may wonder how it can help their business or brand and why they should bother to invest time and money into social media. So we decided to compile a list to decipher why you should be dedicating some time to getting your message across clear and concisely on social media platforms.

This is the first part in our series about blogging for small businesses. Continue reading if you're not yet convinced of the importance of blogging for your business, or skip ahead straight to the second article in the series…

benefits of blogging for businesses

Has everyone been telling you that your business needs to be creating great content? Probably. But are you still to be convinced? For the first part of our four-part series on blogging for small businesses, we've put together the 8 benefits of blogging on a regular and consistent basis...