Brand storytelling isn't a new concept, but with the explosive growth of social media and content marketing, the opportunities to tell stories as part of your brand marketing initiatives has become a strategic priority. Storytelling focuses on increasing consumer emotional involvement in the brand, differentiate you...
Brand Archives | Online Brand Management | Strategy Plus625
what a rebrand is, I suggest you take a look at Lia's article, but I thought I would explain why we chose to go through this challenging and time-consuming process. If I were to start the business from today I would never have chosen the name Strategy Plus. As it's hard to say over the phone, has a poor email address and, quite frankly. it has no character.
Posted at 16:19h in Brand, Dan's Blog, Inbound Marketing, Social Media, Strategy Plus by strategy-plusHaving started my own personal blog (December 2016) with such vigour, full of excitement and motivation. Then the Christmas break, house move, New Year and two new starters came along, where was I going to find the time to continue what I had started?