Storytelling focuses on increasing consumers’ emotional involvement in your brand, differentiating you from your competitors, inspiring your customers and increasing loyalty. Since stories connect people with other people, brands and products, businesses cannot succeed without this connection. Thanks to social media channels, it’s far easier...
what a rebrand is, I suggest you take a look at Lia's article, but I thought I would explain why we chose to go through this challenging and time-consuming process. If I were to start the business from today I would never have chosen the name Strategy Plus. As it's hard to say over the phone, has a poor email address and, quite frankly. it has no character.
Posted at 16:19h in Brand, Dan's Blog, Inbound Marketing, Social Media, Strategy Plus by strategy-plusHaving started my own personal blog (December 2016) with such vigour, full of excitement and motivation. Then the Christmas break, house move, New Year and two new starters came along, where was I going to find the time to continue what I had started?