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Brand

Storytelling focuses on increasing consumers’ emotional involvement in your brand, differentiating you from your competitors, inspiring your customers and increasing loyalty. Since stories connect people with other people, brands and products, businesses cannot succeed without this connection. Thanks to social media channels, it’s far easier...

If you're not entirely sure what a rebrand is, I suggest you take a look at Lia's article, but I thought I would explain why we chose to go through this challenging and time-consuming process. If I were to start the business from today I would never have chosen the name Strategy Plus. As it's hard to say over the phone, has a poor email address and, quite frankly. it has no character.